Melitta Introduces Non-Electric One-Cup Coffeemaker

July 22, 2005 – Melitta USA, inventors of drip coffeemaking, introduces Ready, Set, Joe One-Cup Coffeemaker – a new non-electric one-cup coffee brewing system. In just three steps, a fresh-brewed cup of coffee is ready to enjoy. This coffee brewing method is ideal for one cup at a time – at home, on the go, in a dorm room, or anywhere where convenience is important.

Place the Melitta Ready, Set, Joe filter cone on top of your coffee cup. Insert a #2 Melitta cone filter and spoon in your favorite coffee to taste. Add hot water and in less than a minute, sit back and sip a perfectly brewed cup of your favorite coffee.

"In three easy steps you’ll have a fresh brewed cup of coffee just the way you like it – quick, easy and delicious, without electrical cords or fuss," said Kerrie Tobin, senior product manager, Melitta USA.

A cup of coffee brewed with Ready, Set, Joe is fresh, every time. Consumers can individualize coffee brewing to suit their unique tastes. This coffeemaker design allows optimal coffee flavor extraction, making a coffeehouse cup of coffee in the comfort of their own homes.

Ready, Set, Joe is available in four vibrant colors – green, blue, red and purple – and in a variety of packaging choices: Ready, Set, Joe Filter Cone (MSRP $2.99); Ready, Set, Joe One-Cup Coffeemaker with 12-ounce ceramic mug (MSRP $5.99); and Ready, Set, Joe To Go Travel Mug Coffeemaker with 16-ounce travel mug (MSRP $9.99).

"The simplicity of Ready, Set, Joe, as well as its colorful, contemporary design, is appealing to all generations," said Donna Gray, director of public relations, Melitta USA. "We’re excited to offer this innovative product to the marketplace, offering consumers another way to brew a cup of their favorite coffee with ease and convenience."

Perfect for the office, home, college dorm, traveling, and for anyone who wants to brew a cup of coffee any time, Ready, Set, Joe will be available at major houseware retailers by Quarter 4 2005 and on www.melitta.com.

Ready, Set, Joe – Fresh Brewed Coffee, One Cup at a Time.
Melitta, the leader in coffee filter paper, offers 30 different types of coffee blends to appeal to all tastes. Melitta’s ground coffees, premium and decaffeinated, are especially designed for preparation in non-electric and electric cone coffeemakers. An extra fine ground allows you to use less coffee, making Melitta a great value with up to 30 percent more cups from each tin.

According to the National Coffee Association of U.S.A. (NCA), daily coffee consumption jumped three percent in 2005 to 52 percent , or 112 million, up nearly 8 million – roughly the population of New York City – from 49 percent in 2004. This consumption increase illustrates the first major spike after 10 years of slow increases. All told, coffee consumption is up 20 percent since 1996.

SOURCE Melitta