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Maxamec's Big Creative Toy Brings Imagination and Learning into Child's Play Amidst the video games, robotic
pets, computer gadgets and cartoon merchandise draining parents' pocketbooks
this holiday season comes an affordable toy that every child can enjoy -- and
every parent approve of: Maxamec's "Big Creative Toy." Introduced in Europe,
the Big Creative Toy makes its U.S. debut today -- just in time for the
holiday season.
Using brightly colored panels, connectors and caps, the Big Creative Toy for ages three and up can be transformed into a variety of individual child-size toys -- limited only by a child's imagination. The Big Creative Toy allows kids to build an infinite number of creations again and again, engaging their creativity while stimulating their minds. One day it could be a teddy bear's airplane or a theater for a puppet show, the next it could be a helicopter or a throne fit for king -- it's all possible with the Big Creative Toy. Parents rave about the toy's universal appeal to boys and girls alike, as well as its ability to keep their children playing for hours on end. Regan Oswald of Bothell, Wash. says she's never seen her son Spenser, 8, and daughter Abbie, 5, enjoy another toy as much as they have the Big Creative Toy. "They can't stop playing with it. They haven't even turned on the television in a week!" Maxamec was the brainchild of Stephan Karlsten, a highly regarded toy executive in Sweden who loved watching his son Alfred play with big pedal cars. Karlsten realized his son only played with the car once or twice, but spent hours with his building blocks since he could make things, tear them down and start over again. That's when the idea hit Stephan: What if he could combine a large, child-size toy with something boys and girls could build again and again? From there, the Big Creative Toy was born. "Our desire is to create toys that are not only extremely fun and easy to use, but also strengthen a child's character, creativity and interpersonal skills," says Maxamec President Gary Danklefsen. "As parents ourselves, we understand how important it is to continually stimulate our children's minds and help them develop their motor skills and analytical thinking. We founded our company with that philosophy in mind, and we are committed to helping other parents fulfill their dreams for their children." Educators and childhood development professionals have also heartily endorsed The Big Creative Toy as a safe, durable and easy-to-assemble play system that generates excitement and encourages sharing and community play. "I have worked with children's products for nearly 30 years, and seldom have I seen a more exciting product and vision than Maxamec's," said Dan Zadra, an advisory board member of the National Association for Self-Esteem, and CEO and creative director of Compendium, Inc., an Edmonds, Wash. company that develops children's educational products and programming. "The Big Creative Toy is unique in its ability to trigger the exploration and discovery of positive values, skills and habits, as well as to engage a child's heart and head. It not only helps develop motor skills and encourages spatial analysis, it's really fun and exciting. What a magical toy!" Maxamec's Big Creative Toy is available in two sizes: the "S" kit, priced at $49.95, contains panels, connectors and caps to build at least 20 variations of toys, while the "L" kit, priced at $99.95, contains enough pieces to build at least 60 variations. The Big Creative Toy is available online at Maxamec's web site, http://www.maxamec.com, and at http://www.familywonder.com, as well as through Maxamec's toll-free number at 888-270-TOYS (8697). www.maxamec.com Source: PR Newswire [] 
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