Magic Bullet Personal Blender Sells Three Million Units

October 2005—The "Magic Bullet," the ubiquitous appliance that created the ‘personal blender’ category, has sold three million units since its introduction only 18 months ago, making it the best selling kitchen appliance in the world, announced its manufacturer and marketer, Homeland Housewares.

The Magic Bullet is sold in over 40 countries worldwide. The units represent more than $250 million in sales—a number that is much more significant in a vertically integrated company like Homeland Housewares that both manufactures and markets its products.

"We saw a niche and we jumped in," says Homeland Housewares CEO Leonard Sands. "Traditional blenders and food processors were too big, too hard to use and clean and just plain intimidating. The Magic Bullet is a true lifestyle appliance, designed for the way people really prepare food today."

The Magic Bullet is sold during 30-minute infomercials featuring Mick Hastie and on the Internet at www.buythebullet.com. It is also available in major retail stores including Walmart, Walgreens, Kohl’s, Robinsons-May and many others.

The Magic Bullet is an entirely new concept in labor-saving devices. Unlike bulky blenders and unwieldy food processors, the Magic Bullet is the most versatile and compact food preparation device in the world. The secret to the Magic Bullet's time-saving efficiency is the specially designed blade and unique bullet-shaped design that automatically circulates food back into the cyclonic cutting zone with so much force and speed that it can do virtually any job in ten seconds or less.

The Power Base is the heart of the Magic Bullet. Simply plug in the Magic Bullet, place one of the Bullet Cups or Party Mugs onto the High-Torque Power Base and press. The device comes with both tall and short bullet cups that are sized to maximize versatility and ease of use. The entire set also includes shaker and steamer tops, stay-fresh resealable lids, four party cups and The Magic Bullet "10 Second Recipe" Book.

The Magic Bullet is capable of preparing hundreds of recipes in ten seconds or less. Working moms on the go can make meals for the family in no time, bachelors with limited kitchen expertise can entertain with ease, new mothers can prepare healthy baby food with no preservatives in an instant, health food junkies can whip up smoothies in seconds, and grandmothers can prepare homemade pasta sauces quicker than ever.

Formed by founding partners Leonard Sands, Jeff Clifford and Brady Caverly, in conjunction with veteran product developer, marketer and on-camera host talent, Mick Hastie, Homeland Housewares – a division of Alchemy Worldwide, LLC – is a developer, manufacturer, marketer and distributor of innovative houseware products designed to make life easier at home. The wildly popular Magic Bullet is the company’s first major product launch.

SOURCE Homeland Housewares