Lexar Media to Ship 1-Gigabyte Speed-Rated CompactFlash Card

Professional Series 1GB Card Frees Photographers to Shoot More High-Quality Images Jan. 23 /PRNewswire-FirstCall/ -- Lexar Media Inc. (Nasdaq: LEXR), a leading developer of flash mass storage systems and an innovator of high-performance, USB-enabled CompactFlash(TM) digital film, today announced that it will begin shipping the industry's first speed-rated 1-Gigabyte capacity CompactFlash Type II card by January 31, 2002. The 16X-speed 1GB Professional Series card clocks a sustained write speed of 2.4MB per second and has a suggested list price $1,199.

"Lexar Media is proud to lead the industry by introducing a 16X speed-rated 1GB CompactFlash card," said Eric Stang, president and CEO, Lexar Media. "Our new 1GB delivers everything professional photographers want: a minimum sustained write speed of 2.4MB per second, the highest capacity available and the reliability of solid-state storage."

To capture every aspect of their digital image, many professional photographers choose to shoot in RAW or TIFF mode. Shooting in RAW or TIFF creates uncompressed images that can result in file sizes of up to 15MB or more. These large files quickly devour the capacity of smaller memory cards.

Los Angeles-based professional photographer and digital pioneer, Vincent Versace, depends on responsive, reliable, high-capacity digital film. "It's great having a larger size card like Lexar Media's 1GB because I can shoot more freely without interruption from my memory card. I prefer Lexar Media's Professional Series 16X-speed cards because I get consistent, fast and reliable image capture. And now, with the new 1GB, I get professional speed and capacity to spare."

Lexar Media Professional Series CompactFlash is the film of choice for professional photographers shooting world-renowned events. Lexar Media guarantees speed and reliable image storage with its solid-state CompactFlash line. Professional Series products come with value-add professional services including free 24-hour technical support and complimentary data recovery services. Lexar Media CompactFlash has upgradeable firmware, which allows the card to be optimized for specific camera models. Lexar Media cards are guaranteed compatible with CompactFlash digital cameras and are USB-enabled for quick and easy image transfer. The 16X Professional Series and 12X High-Speed Series cards are covered by a lifetime warranty.

Lexar Media's 16X-speed 1GB CompactFlash card will be demonstrated at the Photo Marketing Association International Conference and Trade Show (PMA) in Orlando, Florida, February 24-27.

About Lexar Media, Inc.
Lexar Media, Inc. is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 35 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.digitalfilm.com.

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SOURCE Lexar Media, Inc.