Lexar Media CompactFlash Bundled With PENTAX's New Optio 330 Digital Camera

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Aug. 21 /PRNewswire/ -- Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market, announced today that PENTAX Corporation, a long time innovator in the photo industry, has selected Lexar Media's CompactFlash(TM) digital film to ship with the new Optio 330 digital camera. Starting August 2001, U.S. shipments of the Optio 330 will include a Lexar Media branded premium 16MB USB-enabled Type I CompactFlash digital film card. "We have worked hard to become the first choice in digital film and are proud to have our product linked with such a well-known and respected photography brand," said Eric Stang, Lexar Media president and CEO. "I am pleased that PENTAX has chosen Lexar Media's USB-enabled CompactFlash digital film for the new Optio 330."

"PENTAX digital photographers demand the most from their cameras, so it is essential to provide them with the best digital film available," said James Leffel, national sales and marketing manager, PENTAX Corporation. "The Lexar Media CompactFlash card optimizes the performance capabilities of the Optio 330 and enhances the photographer's experience by giving consistent and reliable image capture and storage. Lexar Media digital film was an obvious choice for us."

Weighing only 8.5 ounces with batteries and CompactFlash card, the Optio 330 is one of the smallest digital cameras in the three megapixel CCD, 3X optical zoom lens category, measuring 3.6" wide, 2.3" high and 1.2" thick.

About Lexar Media, Inc.
Lexar Media, Inc. is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA flash controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. For more information, please call 800-789-9418 or visit www.digitalfilm.com.

About PENTAX Corporation
PENTAX Corporation is a wholly owned subsidiary of Asahi Optical Company, Ltd., of Japan. Corporate headquarters are located in Englewood, Colorado. PENTAX markets cameras, lenses, sport optics, surveying equipment, closed circuit television lenses and a wide range of specialized lenses and accessories.

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SOURCE Lexar Media, Inc.