LeapFrog Debuts Learning Platforms and Products for 2003

Feb. 13 /PRNewswire-FirstCall/ -- LeapFrog kicks off 2003 by unveiling more than 20 new learning products, 50 additional software titles and 3 original learning platforms across all age categories from birth to secondary school. LeapFrog's new, innovative platforms will transform the way children learn.

-- Leapster all-learning game system combines animated game technology that thoroughly engages children with the proven LeapFrog approach to learning.

-- TogetherTime LeapPad learning system brings a parent and child together for an enriching storytime experience that encourages and stimulates baby's development and builds a foundation for early reading.

-- LeapPad Plus learning system takes LeapFrog's award-winning LeapPad learning system to a whole new level of learning by not only helping children learn to read, but also learn writing and arithmetic with a special dual-function writing stylus.

"LeapFrog has built a reputation for quality toys and great performance among parents and the toy industry," said Jim Silver, co-publisher of Toy Wishes magazine. "The company delivers innovative products that kids see as fun and engaging, while parents recognize the built-in learning value. LeapFrog manages to fill both needs simultaneously. As the market leader, LeapFrog should continue to expand and grow the category again in 2003 with innovative and unique products that meet the growing consumer demand."

LEAPFROG INFANT & TODDLER LINE
LeapFrog understands not only how baby grows, but also how baby learns. By incorporating thoughtful, age-appropriate early learning activities, LeapFrog's infant and toddler products are designed to delight babies while encouraging learning and growth. LeapFrog introduces four new products in its Infant/Toddler category for 2003, including:

*New Platform*

TogetherTime LeapPad learning system -- TogetherTime LeapPad learning system brings a parent and a child together for an enriching storytime experience designed to nurture and stimulate development. Incorporating early learning activities into interactive stories heightens the reading experience for both mom and child. Finger touches bring pages to life with musical rhythms, captivating sounds and whimsical word play, while beautifully orchestrated music accompanies the parent as they read. A library of five TogetherTime LeapPad software titles make the storytime experience different each time the parent and baby read together.

LeapStart Learning Gym -- The LeapStart learning gym is the only gym that introduces baby to a world of learning by transforming from a multi-sensory musical experience to hands-on learning activities. With the LeapStart learning gym, baby can take a musical "World Tour," experiencing instrumental music from each of the continents, musical interpretations of animals, world melodies and classical tunes. When an infant reaches that special milestone of sitting up, the LeapStart learning gym opens up a whole new world of experiences that introduces early learning concepts.

LEAPFROG PRESCHOOL LINE
LeapFrog's preschool products teach the way children like to play. LeapFrog takes everyday play patterns, such as role-play and creative activities, and meaningfully integrates a comprehensive preschool curriculum. The result is the LeapFrog advantage that parents can depend on! LeapFrog announces seven new preschool products, including:

*New Platform*
Leapster all-learning game system -- What happens when you combine the animated game technology that thoroughly engages children with the proven LeapFrog approach to learning? Leapster handheld is a powerful new learning tool that puts this magical combination right in the palm of a child's hand- for full color, action-packed learning everywhere!! Leapster heldheld teaches essential reading, math, and critical thinking skills through favorite interactive games and activities. While children enjoy hours of learning fun, parents can feel great about this innovative new alternative to traditional video games. An available library of game cartridges features favorite LeapFrog characters and popular licensed characters, including Dora the Explorer and SpongeBob SquarePants.

Pretend & Learn Cash Register -- Children love to imitate mom and dad, and the Pretend & Learn cash register lets them do just that! Taking shopping role-play to a whole new interactive level, the Pretend & Learn cash register lets kids explore open-ended, imaginative play while teaching preschool math and early money concepts at the same time! Preschoolers will learn to classify, count and add using realistic coins, scannable price tags and a number keyboard. The Pretend & Learn cash register is completely compatible with the Pretend & Learn Shopping Cart and its grocery items.

Learning Screen Karaoke -- With the ultimate sing-along-to-learn preschool music station, the Learning Screen karaoke, who knew learning could be this much fun! Children can take center stage, microphone in hand, to sing and learn with more than 50 fun songs, including the ABC song, Cool Cool Speller, number songs, Kids Hits, and favorite preschool tunes. The Learning Screen karaoke teaches alphabet letters, numbers, phonics, rhyming and counting, all while giving an appreciation for music and rhythms. See it, hear it, sing it, learn it -- Learning Screen karaoke.

LeapFrog Videos and DVD's -- Favorite characters, Leap, Tad and Lilly hop onto the big TV screen this year with LeapFrog videos, which offer just the right mix of educational content and entertainment value in a quality product from a trusted brand. LeapFrog characters tour the letter factory, where newly made letters are learning to pronounce their sounds. Another video adventure engages children to continue the learning fun with pre-reading skills. Characters visit the word assembly plant and discover fun and amusing machines that take letter sounds and put them together to make words.

LeapFrog Card Games -- LeapFrog introduces the first-ever interactive educational board games that strengthen the same preschool skills taught in LeapFrog videos. Favorite LeapFrog characters come to life, exploring letter names and their phonetic sounds using multi-sensory audio to reinforce learning. LeapFrog card games offer "grow with me" game modes that parents and children appreciate. As children learn, they can move up to new levels that continually challenge them with more sophisticated game play.

LEAPPAD LEARNING SYSTEM PRODUCT LINE
LeapPad learning system, the #1 reading platform on the market, is now even better! LeapFrog continues to provide the most effective, engaging and innovative learning experiences through this award-winning platform that has transformed the way millions of children have learned to read. With new innovations in technology and an expanded library of content, LeapFrog introduces a brand new platform, 26 new books and several accessories to make learning with the LeapPad learning system even more fun.

*New Platform*
LeapPad Plus Learning System -- LeapFrog asked parents and teachers "What important learning concept do children struggle with?" The answer came back resoundingly: "Writing!" By integrating interactive activities for young children through writing, LeapFrog is helping to solidify a multi- sensory learning experience. With a new "magic" dual-function writing stylus, young learners get the same great benefits of the LeapPad, amazing stories and friendly characters -- plus the added writing feature that provides another outlet for learning. Writing skills and math lessons come to life through interactive workbook activities.

My First LeapPad, LeapPad and LeapPad Plus Libraries -- An entire library of LeapPad books delivers robust content designed to delight, surprise and entertain, while reinforcing important learning concepts. With more than 70 titles, the LeapPad library keeps on growing-from an easy to use step-by-step Phonics Program, to books based on some of the most popular and exciting licenses around-including Disney's Princesses and Lion King, SpongeBob SquarePants, Bob the Builder, Jay Jay the Jetplane, Scooby Doo, Dora the Explorer, Thomas the Tank Engine, Richard Scary, Arthur and Winnie the Pooh. Additionally, children can now personalize their learning experience with their own voice using the new LeapPad "Record & Play" Microphone.

LEAPFROG QUANTUM LEAP LINE
The Quantum Leap interactive learning products transform old drill-and- kill study methods into action-packed games and activities that make studying for grade and middle school subjects faster, more fun and more effective than ever before. Tied to state and national curricula standards, Quantum Leap products match what grade and middle school students are studying, making it fun to learn core subjects or master material for this week's test.

Mind Mania Clips -- LeapFrog's Mind Mania math clip and Mind Mania spelling clip are hip, portable devices that clip onto backpacks or clothes and teach fundamental grade school skills in math and spelling through interactive, arcade-style games. Whether battling space invaders to improve math scores or conquering snakes while learning how to spell, Mind Mania clips offer intuitive handheld fun that is perfect for students on the go.

Electronic Flash Magic flash cards -- Traditional flash cards take a techno-twist with Electronic Flash Magic addition/subtraction and Electronic Flash Magic multiplication/division, which teaches math tables in a fun and engaging way. The handheld device displays the chosen number equations on a screen. Using mental math to predict the answer, children then quickly flick the product, activating the screen to display the solution. Electronic Flash Magic cards are an exciting and interactive way for preschoolers through 4th graders to learn fundamental math tables.

Quantum Pad Learning System and Library -- The award-winning Quantum Pad learning system sparks students' enthusiasm for learning fundamental school subjects through fun and entertaining interactive games and activities. With more than 20 titles by year-end in the Quantum Pad library, students will be able to select from three different series to match their interests and challenge their understanding of important curriculum. Great new titles include the FUN-damentals series, which helps children in 3rd through 5th grades master key school subjects such as math, science and social studies.

Product Availability and Pricing
LeapFrog products are available at major retailers nationwide including Toys "R" Us and Wal-Mart.

Infant & Toddler Line

TogetherTime LeapPad -- ages 6 months and up. Brings mom and baby together for an enriching storytime experience designed to encourage and stimulate baby's learning and development. $39.99. Available Fall 2003.

TogetherTime LeapPad Books – Ages 6 months and up. An entire library of books enrich the storytime experience, including:
-- Let's Get Busy, Baby!
-- Guess How Much I Love You
-- Stella Songbird
-- Animal Dance
-- If I Were
$12.99. Available Fall 2003

LeapStart Learning Gym -- Age Birth and up. Introduces baby to a world of learning by transforming from a multi-sensory musical xperience to hands-on earning activities. $44.99. Available Fall 2003.

Dreamscapes Soother-- Ages Birth and up. Calms and soothes baby to sleep with soft lights, lullabies, colorful images, as well as a sleepy-time story. $29.99 Available Fall 2003.

Roll & Rhyme Melody Block -- Ages Birth and up. Introduces baby to rhymes, colors and world rhythms with every turn and tumble of the interactive plush learning block. $19.99 Available Fall 2003.

Preschool Line

Leapster All-Learning Video Game System -- Ages 4-8 years. The first educational preschool handheld that teaches essential learning skills through animated game play. $79.99. Available Fall 2003.

Leapster All-Learning Video Game System Software -- Ages 4-8 years. An entire library of game cartridges feature LeapFrog and other popular characters:
-- Leapster Kindergarten
-- Leapster First Grade
-- Dora the Explorer Animal Rescue
-- SpongeBob SquarePants Saves the Day
$24.99. Available Fall 2003.

Pretend & Learn Cash Register -- Ages 3 years and up. Delivers a complete preschool pre-math and early money curriculum through shopping role-play. $39.99. Available Fall 2003.

Learning Screen Karaoke -- Ages 3 years and up. Teaches alphabet letters, numbers, phonics, and much more through sing-along-to-learn preschool activities. $29.99. Available Fall 2003.

Stamp & Learn Phonics Kit -- Ages 3 years and up. Helps preschoolers learn letter names and sounds with an interactive stamper including 54 letters and pictures. $19.99. Fall 2003.

Fridge Phonics Magnetic Letter Set -- Ages 2 years and up. Enhances traditional letter magnet play with interactive audio to teach letter names and sounds. $17.99. Available Fall 2003.

Junior Explorer Globe -- Ages 3 years and up. Introduces preschoolers to fun facts about their world through engaging interactive play. $59.99. Available Now.

LeapFrog Videos and DVD's -- Ages 2 years and up. Just the right mix of educational content and entertainment value. 12.99 VHS; $14.99 DVD. Available Fall 2003.

LeapFrog Card Games -- Ages 3 years and up. First-ever interactive educational board games. $19.99 Available Fall 2003.

LeapPad Learning Systems Line

LeapPad Plus Learning System -- Ages 4-8 years. The first interactive learning system that teaches the fundamental skills of reading PLUS writing and math. $59.99. Available Fall 2003.

LeapPad Learning System and LeapPad Library -- Ages 4-8 years. Gets children enthusiastic about reading through fresh stories and activities. $49.99. Learning System Available Now. Library --$14.99 for each book. Available Fall 2003.

LeapPad Record & Play Microphone -- Ages 4-8 years. Allows children to personalize their learning experience with their own voice with record-and-play capabilities. $24.99. Available Fall 2003.

Quantum Leap Line

Quantum Pad Learning System & Library -- Grades 3rd - 5th. Interactive games and activities make learning fundamental grade-school subjects fun and entertaining. $49.99. Available Now. $14.99 for each book. Available Now.

Mind Mania Math Clip and Mind Mania Spelling Clip -- Grades 2nd and up. Hip, portable devices clip onto backpacks or clothes and teach fundamental grade school skills through interactive, arcade-style games. $14.99. Available Fall 2003.

Electronic Flash Magic Flash Cards -- Ages PreK & up. Traditional flash cards take a techno-twist and teach math tables in a fun and engaging way. $9.99. Available Fall 2003.

iQuest Master Edition -- Grades 5th - 8th. Prepares 5th-8th graders for this week's test in math, science and social studies with material based on their textbooks. $99.99. Available Fall 2003.

Turbo Twist Spelling Master Edition -- Grades 1st - 6th. Fast-paced interactive games and activities help children study for this week's test-- choose from more than 75,000 words on a CD-ROM. $59.99. Available Fall 2003

Twist & Shout Kindergarten handheld -- Offers a portable, interactive way for children to practice fundamental addition, subtraction, multiplication and division tables. $16.99. Available Now.

Additional information on LeapFrog and its products can be found at www.leapfrog.com.

Source: LeapFrog Enterprises, Inc.

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