Kodak Announces New EasyShare Digital Camera System

May 21, 2002 – Eastman Kodak Company today introduced the new Kodak EasyShare system, combining enhanced software, digital cameras and an enhanced camera dock to take digital photography beyond e-mail and take the challenge out of obtaining high-quality prints. Until today, printing photos from digital cameras was difficult, time-consuming and frustrating. With the new EasyShare system, making high-quality prints becomes fun and easy because of EasyShare’s one-touch simplicity. The new EasyShare system provides the industry’s broadest number of integrated printing options that allow consumers to easily print at home using One Touch to Better Pictures and Kodak inkjet paper, from home by choosing to upload to either the EasyShare print service or another retail online photofinisher of choice, or at retail using Kodak digitally-enabled kiosks or over the counter.

A recent worldwide survey conducted by the research firm Market Facts confirms that easy uploading and the ability to print high-quality photos are the two most important purchase considerations for potential digital camera buyers. Last year, Kodak unveiled the award-winning EasyShare system, which made it simple to transfer images from a camera to a computer – at the touch of a button. The enhanced Kodak EasyShare system introduced today makes getting prints simpler than ever, letting consumers print at home, from home or at retail – driven by software that offers the widest range of printing choices available on the market.

“Kodak set the standard for consumer satisfaction a century ago, and today the enhanced EasyShare system has set a new standard for ease-of-use in the digital age,” said Chairman and CEO Daniel A. Carp. “Kodak offers consumers more ways to get high-quality prints more conveniently than ever before.”

The new Kodak EasyShare system features a series of technological advances that give consumers an unmatched digital photography experience. They include:

• The new Kodak EasyShare software, which simplifies how picture-takers print, e-mail, edit and organize their digital pictures. The software’s One Touch to Better Pictures feature, combined with Premium Kodak Inkjet Photo Paper, delivers hassle-free, stunning prints from any inkjet printer. To help generate more high-quality prints, users can see on the computer screen exactly what they will print with the dynamic print preview feature. For printing online, the software connects seamlessly to the Kodak EasyShare print service or any other online photo finisher, reflecting Kodak’s commitment to consumer choice, open systems and services.



• The 2-megapixel Kodak EasyShare CX4230 Zoom Digital Camera, the first EasyShare camera with a “share” button that allows users to tag pictures for printing, e-mailing or as favorites right on the camera’s preview screen. On-camera print tagging is as simple as choosing the print and selecting the number of prints required. When the camera is docked and images transferred, the Kodak EasyShare software automatically opens the print screen for printing at home or online. On-camera e-mail tagging is also simple and powerful. The camera stores up to 32 e-mail addresses directly from the software. Users simply tag the image for e-mailing and select an address.



• The CX4230 is the only camera in the world that automatically rotates pictures on the camera, so pictures taken vertically appear correctly.



• The CX4230 offers stunning prints up to 8”x10”, a result assured by a new, all-glass Kodak Retinar lens, 3X optical zoom and built-in Kodak color science that deliver high-quality digital images.



• The CX4230 and all current Kodak EasyShare cameras are compatible with the improved Kodak EasyShare Camera Dock, which allows consumers to upload their digital images at the touch of a button and benefit from enhanced battery charging.

“We’ve used our technology – the world’s deepest pool of digital imaging patents – to make the consumer experience better, not just to add features for features’ sake,” said Willy Shih, President of Kodak’s Digital & Applied Imaging division. “Whether at home with inkjet media, online, or at retail stores using Kodak Picture Maker kiosks, the Kodak EasyShare System makes it easy to get the highest-quality prints from your digital camera.”

For more information visit www.kodak.com.

SOURCE Kodak