Keep Your Cool Without Breaking the Bank

July 2003 – No need to sweat the summer season even if it means setting up a new household in the prime of soaring temps and wilting humidity. New brides, recent grads, retirees and anyone settling in new households are stressed enough without breaking the bank on expensive air conditioning running full-steam. A revolutionary improvement on the basic oscillating fan comes to the rescue this summer in the form of a sleek line of whole room air circulators by Vornado, manufacturer and distributor of sought-after air comfort products. With its signature vortex action and quiet air flow technology, Vornado’s distinctive line of stylish and aerodynamic whole room air circulators keeps air moving and temperatures down in even the most stressful circumstances by smoothing out cool and warm spots, resulting in an even-temperature, comfortable environment for everyone in the room.

Vornado’s technology comes in a high-performance, highly-styled package yet demands little power to pack its punch. With some Vornado air circulator units operating on a mere 72 watts, Vornado air circulators require less power than it takes to watch a favorite television show or to read the newspaper near the living room lamp.

“When heat and sticky humidity strike, smart consumers have a way to strike back – not only to help keep everyone in the room comfortable but to also save on energy costs,” said Victoria Caler, marketing manger, Vornado.

Continuing stresses on energy availability and an anticipated long, hot, dry summer puts a premium on consumers to find and use effective, efficient cooling methods, notes Caler. Experts underscore the need to find alternative ways to keep cool. According to research by DOE's Energy Efficiency and Renewable Energy Clearinghouse (EREC), air conditioning use with a fan will allow “you to raise the thermostat setting about 4°F with no reduction in comfort.” Additional research conducted by Kansas State University notes that circulating air increases comfort levels at tested room air temperatures between 80 and 95 degrees.

“In conjunction with the available research, Vornado has found that a combination of a five-degree increase in thermostat settings and the adjustable vortex action of our whole room air circulators results in a comfortable environment for everyone in the room,” said Caler. In energy-sensitive times, five degrees can go a long way. Last summer, in energy-strapped California, consumers chalked up 10 to 30 percent in rates savings by raising their thermostats between five and ten degrees, according to energy commission sources.

Oscillating fans are the most common and what most people grow up with in their homes. Yet, sometimes oscillating fans and conventional box fans merely are blowing – literally – a lot of hot air. Here’s why: these types of fans blow a single stream of air in a direct front path that benefits only the person sitting in front of it. With a true air circulator, like Vornado’s engineered vortex air circulators, distinct aerodynamic features take on an entire room, including areas with high and vaulted ceilings—something a traditional box or oscillating fan can’t do. Working in conjunction with low-setting air conditioning, wall units or even outdoor breezes, air first travels into the back of the Vornado air circulator and is directed to the center of the system’s blade via the Inlet Guide Cone. As the cone increases the air’s velocity and projects the outgoing air further into the room, the AirTensity Grill creates a focused beam of air continuously directed to the opposite wall then flowing back to the circulator. With multiple speed settings and an adjustable tilt function to change air direction, this advanced circulating system creates a more tranquil environment with its deep-pitched propeller designed to minimize noise so it’s whisper-quiet.

“Typically, fans are only one-directional in that they cool only the person standing in front of it,” says Caler. “Vornado circulators actually induce additional air into the projecting vortex air stream to create large amounts of air movement and circulation throughout the entire room.”

Equal to its dynamic technology and functions is the chic, fashion-friendly design. With neutral colors and a simple yet striking style, Vornado air circulators blend in with any décor and are a favorite among interior designers and home fashion gurus. Taking its name from ‘vortex’ and ‘tornado’, Vornado captures the science behind the air movement of the circulators in the outer grill design. Removable for easy cleaning, the grill consists of an array of vertigo lines that is a Vornado signature that truly is a marriage of art and function.

All Vornado circulators host all the originating features created by Vornado that make it a true whole room air circulator, including Vornado vortex action, quiet air flow technology, and a multiple or variable speed motor to meet any circulation need. Three of the Vornado air circulators are dressed in fashion-accessible and fashion-neutral whitestone, and three outfitted in striking black. All are manufactured in the U.S. to highest quality specifications—some even guaranteed to last forever.

Vornado’s line of air circulators address all types of room and comfort needs:

• 785 (MSRP $110), Vornado’s newest, most powerful circulator, designed with 2-in-1 adjustable functions making it well-suited to place anywhere in a room (black)
• 510 (MSRP $50) a high performance model for kitchens, smaller apartments, dorm rooms and desktops (whitestone)
• 610 (MSRP $60) ideal as a convenient, floor-standing, mid-sized for large rooms in homes or offices (whitestone)
• 710 (MSRP $80) outfitted in high-style, yet delivering superior performance circulation needs for generous sized areas like dining rooms, office suites (whitestone)
• 550 (MSRP $60) suited to the desktop and single rooms (black)
• 750 (MSRP $100) premium power circulator with excellent performance (black)

For more information, call 800-234-0604 or visit www.vornado.com