Juice Wireless Unwraps mGifts Mobile Shopping Program

Oct. 18, 2005 – Juice Wireless, Inc today announced mGifts, a unique mobile shopping program for users of the company’s MobileBday.com™ birthday reminder service. Today, Juice also announced that FTD.COM, the leading provider in floral products and services to consumers across North America, has joined their mGifts partner program. Through mGifts, FTD.COM can now position its products in front of consumers at the ideal gifting moment -giving consumers the ability to order flower arrangements, plants and teddy bears for friends and family directly from their mobile phones on their special days.

An industry first, Juice’s mGifts program is quick, easy and convenient to use. Integrated as part of MobileBday.com, users receive a text message saying "Buy mGifts" following each birthday alert. After clicking on the displayed link, users are taken to the mGifts page that lists various available gifts and services and simple ordering instructions. For FTD.COM, users are provided with the 1-800-SEND-FTD (800-736-3383) phone number that they can click on and dial directly using their mobile phone. Users also get an exclusive Juice Wireless Coupon Code that gives them a 10% discount with their order. The text message also provides FTD.COM’s URL if users prefer to order online and provides same day delivery cut-off times.

"At FTD.COM we offer our customers the most convenient and reliable way to order flowers and gifts, be it over the phone or on the Internet," stated Dan Smith, Executive Vice President, FTD.COM. "We believe the mGifts program by Juice Wireless extends that convenience, and we are excited to participate and offer our services through this mobile venue."

MGifts is a free shopping program available now at www.mobilebday.com. Additional program partners and enhancements will be announced shortly.

SOURCE Juice Wireless