It's Cool, It's Hip, It's Color Changing Fun -- Introducing Sauce(TM)!

Coolest Color Changing Stuff Launches at Toy Fair 2001; Adds "Wow!" to Keynote Address
Toy Fair 2001 gets a lot more colorful with the official introduction of Sauce(TM), a new product line of the coolest color changing stuff that catches the eye and sparks the imagination by creating a rainbow of brilliant colors and very cool lighting effects. Sauce(TM) is being showcased in the TechnoPlay @ Toy Fair pavilion, which is dedicated to the convergence of technology and play. In addition, Sauce(TM) delighted attendees at the show's opening keynote address, where it was featured as one of the best examples of new technology being incorporated into the toy industry.

Sauce(TM) products are fun, high-tech items that are surprisingly easy to use. A built-in microprocessor mixes red, green, and blue LEDs (light emitting diodes) to produce impressive, vast color ranges through a variety of cool color changing modes that you can control. Select color washes, random color changes, fixed colors, and other effects with a simple push of a button or twist of a dial. The bright LEDs have an ultra-long life, so Sauce(TM) products can shine for years.

The Sauce(TM) line is designed "to make you say Wow!" exclaims George Mueller, the company's colorful President and CEO. "Our goal was to create something fun, something that people would want to get their hands on immediately," he notes. "The technology inside Sauce is completely unique, giving you bright, dynamic colors and cool lighting effects that nothing else in its category can create. The best part about Sauce, though, is the reaction that it generates in everyone who sees the line. They just can't put these products down!"

The Sauce(TM) line consists of six totally cool products that let you have your Sauce(TM) and take it with you, too. For when you're out and about, Sauce(TM) offers two illuminating color changing wands that let you make a colorful splash at parties, concerts, sporting events and clubs: LightWand, a dynamic new illuminating wand that you can wear around your neck, or clip to a backpack, bike or briefcase to make a colorful statement wherever you go. LightWand is available in four housing colors: translucent purple, orange and red, as well as a sleek matte black finish. MiniLightWand, a smaller version of LightWand with a key chain attachment. Available in the same housing colors as LightWand, MiniLightWand packs a lot of "Wow!" into a 4 1/2 inch illuminating wand

When it's time to come home, Sauce(TM) makes staying in a lot more fun with four color changing accent lights-each with colorful personality all its own:

• LightWasher, a stunning new plug-in accent light designed to cast a beam of bright, color changing light upon a wall for parties, holidays or any time you want to brighten up your surroundings;
• LightOrb, a radiant, round plug-in accent light with funky push-button and dial-a-color control;
• LightSprite, a lively plug-in accent light that brings a bright slice of color and light to any room; and
• LightSaucer, a delightful battery-powered accent light that brings a blast of out-of-this world color to practically any space imaginable.

Toy Fair 2001 attendees got their first glimpse of Sauce(TM) as part of the show's keynote address by Michael Hawley, Dreyfoos Professor of Media Technology at the Massachusetts Institute of Technology and Director of the "Things That Think" Project at MIT's Media Lab. In his presentation, Hawley showcased Sauce(TM) as a technologically innovative product line that encourages creativity in children of all ages.

"When used well, new technology is a magical animator. It can bring toys to life. The Sauce line is a gorgeous example, because these artful new ways of playing with color really are magic and inspiring for kids of all ages," notes Hawley." And this just begins to open the door to a more colorful, playful world," he predicts.

Sauce(TM) is brought to you by Color Kinetics, the pioneer of the patented technology behind Sauce(TM) products as well as many professional lighting products used worldwide. The digital technology and visual effects inherent in Sauce(TM) have a broad appeal across age groups, with applications for toys and other cool consumer products beyond even what the Sauce(TM) line offers today.

Availability and Pricing:
The full Sauce(TM) line of the coolest color changing stuff is expected to be available through major category retailers in the second half of this year. Anticipated Manufacturer's Suggested Retail Price for current Sauce(TM) products will be $19.99 to $29.99.

LightWand comes pre-packaged with a single replaceable AA battery and MiniLightWand comes with a replaceable N battery. LightWasher, LightOrb, and LightSprite are designed for 120v AC/60 Hz North American wall sockets. LightSaucer comes with four replaceable AA batteries.

SOURCE Sauce(TM) by Color Kinetics www.prnewswire.com