Iomega Adds 1GB Microdrive to Product Offering

April 20, 2001 - Iomega today announced the availability of the Iomega 1GB Microdrive miniature hard drive. The new drive brings increased capacity, improved low-power operation and improved shock tolerance to the Microdrive storage solutions available to Iomega customers.
Iomega announced its Microdrive line with the introduction of the Iomega 340MB Microdrive in November of 2000. Iomega's Microdrive, based on IBM's world-class hard drive technology, is the world's smallest hard drive for digital cameras, laptops, audio players and consumer handheld devices. With Microdrive storage, large files such as photos, presentations and digital audio files are easily and inexpensively captured, saved and shared. Fast transfer speeds and easy plug-and-play operation between compatible devices give the Microdrive added flexibility.

"Iomega continues its move toward offering a complete menu of removable storage solutions, and the addition of the new Iomega 1GB Microdrive is another positive step," said Doug Collier, senior vice president, marketing and product management, Iomega Corporation. "Whether it's saving spreadsheets, presentations, digital images or music, Iomega provides a number of solutions to satisfy customers' needs with capacities ranging from 40MB to 20GB. We are making it easy as well as affordable for consumers to save and share their digital lives."

The Iomega-branded Microdrive is currently available in two capacities: 340MB ($239.95 U.S. retail) and 1GB ($489.95 U.S. retail). Bundles for both the 340MB and the 1GB that include Type II PC Card adapter are available for an additional $10. Both drives, available to Iomega resellers and for purchase on iomegadirect.com, are supported by Iomega's award-winning customer support team. As an added value, Iomega will bundle the 1GB Microdrive with Iomega's QuikSync software for automatic on-the-fly backup.

About the Microdrive
The Microdrive, pioneered by IBM, offers breakthrough storage capacity for the portable electronic devices industry. With capacities ranging from 340 MB to 1 GB on a single one-inch hard disk drive, the IBM family of Microdrives provides high-capacity and cost-effective personal storage in an industry-standard CompactFlash Type II form factor. Weighing only 16 grams, the Microdrive provides outstanding capacity in a compact, portable package -- a key requirement for today's handheld devices.

The Microdrive is supported by a host of portable handheld devices including digital music players, personal digital assistants, and digital cameras. In addition, the Microdrive supports multiple data types including MP3, Text, JPEG, voice, etc. The Microdrive continues IBM's tradition and leadership in the innovation of hard disk drives. For more information, visit www.ibm.com/storage/microdrive or call 1-888-426-5214.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(r), Jaz(r) and PocketZip(tm) drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, LifeWorks(tm) software, and Iomega QuikSync(tm) software; Iomega also markets Iomega CD-RW drives, CompactFlash(tm) and SmartMedia(tm) memory cards, and the Iomega Microdrive(tm) miniature hard drive.Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers.Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions.The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

SOURCE Iomega