i-bella Adds 3 New Products to Home & Body Collection


October 2005 – i-bella, a revolutionary line of professional hair care, body care, and home products, introduces three new additions to its Home & Body Collection – SoapPourri, the Cleansing Body Buffer and the Cleansing Body Buffer travel size.

Elegantly packaged in a clear gift bag, SoapPourri is aromatic, graceful curls of soap infused with i-bella's exclusive fragrance used as an elegant room freshener and doubles as an individual guest soap to gently cleanse, moisturize and soothe the skin with a combination of aloe and vitamin E. The first of its kind on the market, SoapPourri, priced at $24, exudes the wonderful fresh scented i-bella fragrance made of pear, pineapple, white peony, freesia, water hyacinth with a woody depth of praline, plum, and orris.

The Cleansing Body Buffer is a large hypoallergenic sponge infused with natural glycerin and olive oil-based soap that is rich with a creamy, time-released lather when used with water. The Cleansing Body Buffer cleanses, exfoliates, massages and moisturizes the skin rinsing clean in both hard and soft water. The Cleansing Body Buffer is also offered in a compact travel size. With two sizes to choose from, priced at $24 and $12, the Cleansing Body Buffer is great at home or when traveling. Also infused with i-bella’s exclusive fragrance, the lather and level of exfoliation can be customized by controlling the amount of warm water, which allows the sponge to soften.

Providing the ultimate hydrating experience, i-bella's Home & Body Collection also includes rejuvenating body wash, body lotion and hand lotion that contain a unique blend of powerful anti-oxidants derived from olive leaf extract with vitamins C and E and botanicals that are best known for their soothing, calming and moisturizing effects, leaving your skin clean, refreshed and feeling smooth. Bringing romance to your home, i-bella's romantic linen spray freshens virtually all fabrics including linens, clothing, upholstery, draperies and carpets eliminating odors and leaving no residue behind.

As a revolutionary hair care line, i-bella's age-defying, color safe sun protection is formulated with powerful anti-oxidants derived from olive leaf extract, keratin protein, and natural botanicals aloe, chamomile and rosemary. The product line protects color-treated hair from pollution, sun damage and thermal styling while addressing individual hair care needs. i-bella's hair products include cleansers, conditioners, styling and finishing products, each priced from $20 to $24.

i-bella, headquartered in Ft. Lauderdale, Florida, first launched in Florida and has since expanded to include Alabama, Colorado, Georgia, Illinois, Indiana, Missouri, New Mexico, New York, North Carolina, Ohio, South Carolina and Texas. i-bella can only be found in the finest salons and spas across the country. For more information about i-bella, please call 1-888-6-ibella or visit www.i-bella.com.

SOURCE I-bella