Hot Chillys Takes Winter Sport Socks to New Heights

August 2002 - The bar has just been raised on winter sport socks. This fall, Hot Chillys introduces three new winter socks designed to be some of the most technical socks on the mountain.

"Today's technology for designing and manufacturing socks is just incredible, and we knew we could take advantage of that," said Ray Bolton, VP of sales and marketing for Hot Chillys. "We think we've created the ultimate winter sock."

The new socks, geared for board sports, are made from Hot Chillys signature moisture managing, synthetic microfiber blends, and feature:

• a moisture "chimney" to expedite the movement of moisture out of the boot
• BioSilver (Hot Chillys' proprietary naturally antimicrobial fiber) in the looped back and toe box
• a seamless looped toe closure to eliminate pressure points on the toe
• ribbed stabilizing bands at the top to eliminate slippage The new socks also have a special "articulated footbreak" that eliminates wrinkling and bulk around the ankle, resulting in added comfort and performance for the wearer.

Three different sport socks will be available in both men's and women's styles, each targeted for a specific level of winter sports enthusiast.

The Lo-Volume is a sock designed for advanced skiers and snowboarders using high performance boots. The Mid-Volume is almost identical in design, but has a little more cushion. The High-Volume is for the recreational skier or rider who is primarily concerned with comfort and cushion.

The men's socks are available in charcoal with a contrasting black trim, and the women's socks (specifically sized to fit a woman's foot) are available in a blue heather with peri trim. Women's are in sizes small and medium, and men's in large and extra large.

The sport socks will be on shelves this fall, and will retail between $16 - $19. Bolton said the colorful packaging "jumps off the shelf."

"Our goal was to create the most comfortable socks with the very best fit in a boot," said Bolton, adding, "We have had a fantastic initial response from retailers."

For close to 20 years, Hot Chillys has been dressing the perspiring, overactive, naked body - from the inside out - in stylish, performance oriented, temperature-controlled apparel. Using premier, technologically advanced fabrications and state of the art construction methods, Hot Chillys is dedicated to their mission of making the best performing and most comfortable apparel for any type of climate and any athletic pursuit.

For more information visit www.hotchillys.com