Hot Chillys Leaps into Spring with Women's Specific Line

December 2002 - Best known for its warm base layers, Hot Chillys embraces spring with the introduction of its women specific line for '03, featuring redesigned styles, sexy prints, and BioSilver (a natural odor reducer) to its sport bras, briefs and sport shorts. BioSilver, Hot Chillys proprietary fabrication, uses silver ions to naturally reduce odors on the fabric.

Functional, yet still feminine and up-to-date, the new spring '03 line combines performance fabrics with stylish, figure flattering cuts and added details such as contrasting pipe stitching.

The fresh new line is indicative of the company's commitment to technical fabrications and keeping tabs on the needs of the consumer.

"We think that the women's market is under-served and we've got the unusual fabrics and innovative silhouettes to fill a niche," said Guy Wells, president of Hot Chillys. "Whether women are looking for active pieces for running or something functional yet comfortable for pursuits such as yoga and Pilates, Hot Chillys apparel looks great and even more importantly, feels great."

New BioSilver - A technological breakthrough fabric using ionized silver yarns to reduce odors naturally, BioSilver has been such a hit in lining Hot Chillys' System bras (performance sports bras) that the company will use it in the lining of all its bras, briefs and sports shorts in popular MTF 3000, MicroFiber 1 and other fabrics. BioSilver has a unique molecular structure that differentiates it from other silver-containing fabrics on the market. "Instead of just coating the yarn with silver like other pioneering companies using silver technology, we actually spin the silver particles into the yarn," said Wells. "As a result BioSilver has a much softer hand than fabrics with simply a silver coating on the outside of the yarns."

Sport Bras

• BioSilver will continue to be in the company's popular System Bras, supportive sports bras in "Systems 1, 2 and 3" for high impact activities.
• Known as an antimicrobial and moisture management fabric, the MTF 3000 bras will now come lined with the BioSilver for extra odor reducing benefits. In several silhouettes, they are great for lower impact activities, or smaller busted women.

Briefs & Shorts

• MicroFiber 1, popular for spring as Hot Chillys' lightest weight moisture management fabric, will now feature BioSilver in the full brief liner of its sports shorts and in the gusseted crotch in the brief.
• Fitness shorts in a variety of fabrications will all feature BioSilver in the crotch panel.

New Items

• Bottoms including fitness shorts and capris in several fabrications and a new MicroFiber 1 drawstring pant with a flared bottom.
• Tops such as the new hooded MTF 3000 pullover jacket, V-neck tank and camisole with an inner constructed shelf bra.

Updates

• Fresher, more current styling such as contrast flat stitched seams on the outside of the garments for a more vibrant, athletic look, and "lap V" waistbands for more updated styling.
• Technical updates on current pieces for better performance and a more anatomical fit such as wider waistband on all bottoms.
• BioSilver lining on all underwear pieces, and the crotch gussets of fitness bottoms.

For close to 20 years, Hot Chillys has been dressing the perspiring, overactive, naked body - from the inside out - in stylish, performance oriented, temperature-controlled apparel. As Wells says, "Nothing fits better, but nothing won't keep you as comfortable and dry!" Using premier, technologically advanced fabrications and state of the art construction methods, Hot Chillys is dedicated to their mission of making the best performing and most comfortable apparel for any type of climate and any athletic pursuit.

SOURCE Hot Chillys