Happy Fifteenth Birthday Quinceanera Barbie!

Mattel's Girls Division Launches First Hispanic-Tradition Theme Barbie Doll
May 15- In the Hispanic tradition, the celebration of a girl's fifteenth birthday is considered to be as important as her wedding day -- this special occasion is known as a quinceanera. A quinceanera is a major event in every fifteen year-old girl's life where she begins her journey to adulthood. To commemorate this festive tradition, Mattel's Girls Division launches Quinceanera Barbie(R), the Brand's first Hispanic-tradition theme doll.

"We know that there is a great interest in Barbie within the Hispanic market as well as a growing interest in cultural traditions among girls," says Jamie Cygielman, vice president marketing, Mattel Girls Division. "Quinceanera Barbie will give girls the opportunity to celebrate this wonderful heritage as well as learn about a popular cultural custom."

In her beautiful gown and tiara of flowers, Quinceanera Barbie is ready for her big party and comes with a tiny present and picture frame. Little girls can play out their own quinceanera party as they dream of someday turning 15 themselves, while older girls will love Quinceanera Barbie as a gift to commemorate their own special 15th birthday celebration. Quinceanera Barbie retails for $15.99 and is currently available at stores nationwide.

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SOURCE Mattel, Inc.

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