Hamilton Beach Introduces Colorful Eclectrics Small Appliances

March 20, 2004 – How can you put your own personal, colorful stamp on your kitchen without tons of clutter or cash? It’s simple: Counterscape your kitchen with a new line of small appliances from Hamilton Beach.

Hamilton Beach, the largest North American manufacturer and marketer of small kitchen appliances, introduces the Eclectrics collection, a vibrant and functional way to accessorize kitchen countertops. Using Eclectrics appliances – which are available in a rainbow of colors – is one way to redecorate your kitchen at just a fraction of the cost and without the long-term commitment of a kitchen remodel.

Choose to counterscape your kitchen with Eclectrics appliances, selecting from a stand mixer, blender, toaster, coffeemaker and drink mixer available in the same color for a coordinated, decorated look. And, of course, the Eclectrics line is manufactured with the same commitment to quality that consumers have come to expect from Hamilton Beach. Formed from die-cast metal construction, these sturdy machines are built for serious cooking, featuring modern styling with simple features.

The Eclectrics line will be available in fall 2004. The color palette includes Apple, Café Cream, Moroccan Red, Intrigue Blue, GrayStone, Mocha, Sea Breeze, Autumn Glow and Pineapple.

“Consumers will soon be able to get Hamilton Beach quality and value in vivid new color schemes, turning their countertops into a colorful canvas that reflects their own creativity and personality,” said Tori Ritchie, a kitchen expert and TV personality.

“In most homes, the small appliances we use to whip up a quick breakfast in the morning and put dinner on the table each evening adorn our countertops out of convenience. These appliances influence our kitchen aesthetics, so why not intentionally choose machines that truly add to the room’s decoration? It’s an approach we call “counterscaping.’”

Ritchie offers other tips to those wanting to redecorate their kitchen economically and with ease.

“The kitchen is the hub of the household, so I encourage people to make their kitchen a warm, comfortable space that reflects their individual personalities,” Ritchie says. “Color – whether added through a fresh coat of paint or small appliances – is an easy and flexible way to show your style. Changing cabinet hardware is also a great way to work toward a new look without encountering huge expenses.”

However you choose to improve your kitchen environment, making the Eclectrics collection an integral part of your kitchen redecoration can be both a stylish and financially savvy decision. The entire Eclectrics line can be purchased for less than $500.

The following is the new Eclectrics line of die-cast metal products:

Eclectrics Stand Mixer (MSRP: $199.99)
Powerful 400 Watt Motor
12 speed settings
Planetary head
Pour shield and mixing accessories
4 ½ quart stainless steel bowl

Eclectrics Blender (MSRP: $69.99)
500 Watt Motor
48 ounce triangular glass jar
2 speeds and pulse function

Eclectrics Toaster (MSRP: $59.99)
2-slice toaster
4 smart buttons include bagel, reheat, defrost and cancel
Slide-out crumb tray

Eclectrics Coffeemaker (MSRP: $99.99)
12-cup glass carafe (60 ounces)
24-hour programmable clock
Auto-shut off after 2 hours
Removable cone filter basket
Drip-free pouring

Eclectrics Drink Mixer (MSRP: $59.99)
Commercial quality fixed spindle with double agitators
Large 28 ounce stainless steel mixing cup
Extra powerful motor with 2 speeds
Tilt head

For information on other innovative Hamilton Beach and Proctor-Silex products, visit the Hamilton Beach Web site at www.hamiltonbeach.com.

SOURCE Hamilton Beach

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