Fujifilm Unveils New 35 MM Camera Line

March 2003 – This year at PMA 2003, Fuji Photo Film U.S.A., Inc. unveils the latest exciting models in its lineup of 35mm cameras – the new Fujifilm Zoom Date 160EZ, Zoom Date 60EZ and Zoom Date 140EZ. The cameras are all exceptionally easy to use, while still delivering beautiful images in a variety of settings. All three cameras are housed in a stylish silver casing with silver trim.

Fujifilm Zoom Date 160EZ – Extra Functionality and Ultra-Portability
Fujifilm’s Zoom Date 160EZ packs sophisticated features into the world’s smallest and lightest 160mm zoom compact camera. The camera features a Fujinon Super EBC (Electron Beam Coating) 38-160mm (4.2x) Zoom lens. The EBC lens uses the same technology found in Fujifilm's Professional lenses - eliminating flare and glare for superbly natural color and tones. With one-button flexibility, the lens moves smoothly from 38mm shots to tight 160mm close-ups.

The Zoom Date 160EZ features an extra large LCD panel, making it easy to control camera functions, even in low-light conditions. Altering settings changes the panel color from green to orange, so data on flash settings, self-timer, focus, date/time, remaining exposures and battery life is easy to see and ready to use.

The camera features several different photo modes including: fill-in flash, flash-off, red-eye reduction, night portrait and landscape. Also, to ensure the best photos in low light, the Zoom Date 160EZ has a digital-programmed zoom flash that automatically adjusts flash-power for distance from subject as well as ambient light.

“Our customers have told us that they want a quality 35mm camera, with powerful features, but maintaining a small form factor,” said Margaret Toub, Film Camera Product Manager, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. “With the new Fujifilm Zoom Date 160EZ, we’ve met those needs while continuing to offer an easy and fun picture-taking experience.”

The Fujifilm Zoom Date 160EZ will be available in May 2003 at a manufacturer’s suggested list price of $279.95, including a roll of Fujicolor film.

Fujifilm Zoom Date 60EZ – For Fun on the Run
The new Fujifilm Zoom Date 60EZ is a lightweight, compact and fun 35mm camera that allows users to take any picture with ease, anywhere and at any time. With a 1.7x zoom lens (35-60mm), quality photos are available at the simple touch of a button.

Packed with features for versatile, creative photography, the new Fujifilm Zoom Date 60EZ camera takes great pictures – especially when the light is low. The camera is equipped with an auto flash that fires in low light, red-eye reduction for natural-looking pictures, fill-in flash to eliminate shadows for stunning daytime portraits, and flash-off mode for when a camera flash might be intrusive or not permitted.

The Fujifilm Zoom Date 60EZ will be available in June 2003 at a manufacturer’s suggested list price of $89.95, including a roll of Fujicolor film.

Fujifilm Zoom Date 140EZ – Versatile and Feature-Packed
Fujifilm’s Zoom Date 140EZ offers a 3.7x zoom lens (38-140mm) with all of the features sought by active picture takers. Compact enough to take along anywhere, the camera also comes equipped with Fujifilm’s Sure Loading System, which combines easy film loading and auto prewinding. With auto prewinding, the film automatically advances and, because the film is prewound to the end, shots are protected from the light in the event that the camera is accidentally opened. A LCD panel is displayed on the top of the camera, allowing an easy read of flash modes, exposure count, self-time indication and date and battery conditions.

The Zoom Date 140EZ also features an auto flash that fires in low light, red-eye reduction for natural-looking pictures, fill-in flash to eliminate shadows for stunning daytime portraits, flash-off mode for when a camera flash might be intrusive or not permitted, night portrait mode for use in low-light conditions, landscape mode for far-reaching outdoor shots, and a sequential self-timer.

The Fujifilm Zoom Date 140EZ will be available in July 2003, at a manufacturer’s suggested list price of $229.95. It will be sold with Fujicolor film.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, consumers can access Fujifilm’s technical support Web site at www.fujifilmsupport.com.

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