Ferrania Imaging Technologies Announces cardtunes Promotion

November 2002 – Ferrania Imaging Technologies has selected cardtunes custom packaged CDs as part of their Solaris and private label branded photographic film and camera products promotions offered now through 2003, according to Don Cacciola, Marketing Manager for Ferrania Imaging Technologies.

This cardtunes promotion is available via mail-in order form in specially marked POP displays in Solaris and various private label brand products. Ferrania Imaging Technologies supplies Solaris and store brand film and camera products within all the major retail channels. These full-length recordings are offered without charge (S&H only) as an added value option for personal use or as gifts to friends and relatives. cardtunes are designed purely for entertainment use and the CDs will contain no printed advertising or commercial tracks.

“This represents a terrific value-added offer for consumers,” Cacciola said. “In addition, we will continue to give our retail partners the flexibility to use promotions in a way that best fits their needs. This means flexibility with regards to timing, merchandising and product display mix. By working with business partners, such as Tunesmith, we can develop promotional programs that support retailer sales objectives and in-store merchandising requirements. Our consumer promotions are always available based on the timing that best fits their sales plans. We continue to be responsive to the account-specific needs of the retail trade.”

Retail consumers will be able to make their musical selections from 18 CD packages from key artists in the fields of light jazz, romantic piano or guitar instrumentals, light classic/jazz fusion, contemporary folk or reflective new age according to Tunesmith Productions owner David Beisell. “This is our first venture into the field of consumer promotions and we are thrilled to have such a solid company as Ferrania Imaging Technologies choose us.”

Performances include nationally distributed artists Chris Daniels & the Kings, Wind Machine, colortribe, Billy McLaughlin, Tim Malchak, Checkfield, Acoustic Eidolon, Doug Smith, Steven C. Anderson, The Kenni Holmen Project, and Aldo, with others being added each year.

“cardtunes discs are not available at retail music stores but through special programs like this,” Beisell stresses. “We create them for promotional and marketing purposes only,” he stated, “offering musical choices in many stock cover designs or with custom covers tailored to order. Our client base includes such well known names as Blue Cross Blue Shield, Coldwell Banker, Orlando Chamber of Commerce, John Deere Credit Union (IA), US Airways Federal Credit Union, Forge Books, Wealth Enhancement, Morgan Jewelers (UT), American Heart Association (MN), Duncan Boyd Jewelers (TX) among others.”

He continued, “Music speaks a universal language and this novel type of promotional gift reflects a new way to send invitations, express appreciation, solicit business and generally maintain outreach. Since the majority of our titles are instrumental based, language is not a barrier either. cardtunes uses are as infinite as a company’s needs. Providing them as a customer appreciation gift as a part of an ongoing series can help generate repeat business too.”

Ferrania Imaging Technologies is a leading photographic and imaging company with nearly eighty years of experience in the field. The organization is a global company that has manufacturing operations in Europe and the USA, and sales across all continents. In addition to its extensive line of private label offerings, Ferrania Imaging Technologies also markets Solaris brand films and ready-to-use cameras.

Ferrania Imaging Technologies offers a complete range of 35mm color print photographic films including ISO 100, 200, 400 and 800 speeds, and 35mm color slide film in 100 speed. The APS format comes in 200 and 400 speeds. Color print 110 film also is available.

Ferrania Imaging Technologies’ ready-to-use cameras – available in daylight, flash, underwater and panoramic models – come preloaded with FG800 film. Also available are ready-to-use models with bright-colored bodies, and cameras with transparent fronts that can be customized easily for special promotions and events. OptiJet brand photo-quality inkjet media, developed to provide high-quality images in all inkjet printers, is manufactured in a variety of sizes and finishes designed to meet the needs of both consumers and professionals.

For more information, please call the company’s toll-free number, 888.846.2846; e-mail usinfo@ferraniait.com; or visit the Ferrania Imaging Technologies Web site: http://www.ferraniait.com.

Additional information about cardtunes clients, testimonials at: www.thetunesmithproductions.com or www.cardtunes.biz Phone: 763-533-5602 FAX: 763-533-5627 E-mail: atunesmith@aol.com As seen in: Minneapolis Star Tribune (4/01), Twin City Business Monthly (9/01) and Promotional Marketing Magazine (2/02), Corporate Logo Magazine (7/02).