Energizer Unveils Major Product Enhancements

March 3 /PRNewswire-FirstCall/ -- Energizer unveiled improvements to its Energizer e2 photo lithium battery, the longest lasting AA battery in the world in digital cameras, that makes it last even longer in digital cameras. The batteries now will take up to 30 percent more pictures than before the improvements. In addition, Energizer brings new product offerings to the rechargeable category, also an ideal power source for these high drain devices.

The improvements to the Energizer e2 photo battery come at a time when digital camera sales are booming. Digital cameras are expected to out sell traditional film cameras sometime this year. Once the possession of tech-savvy individuals, digital cameras have moved into the mainstream with everyone from hobbyists to moms and dads capturing 22 billion digital images last year alone. What consumers are quick to learn however, is that a digital camera is only as good as the batteries that power them.

The improved AA Energizer e2 photo lithium batteries last up to 5 times longer in digital cameras than ordinary alkaline batteries based on in device testing. That translates into hundreds more pictures. Based on the average number of pictures, across a range of the top digital cameras models, the AA Energizer e2 photo lithium battery will shoot up to 350 pictures compared to 50 - 70 pictures from ordinary alkaline batteries. The Energizer e2 photo battery is the best solution for digital cameras and also offers the greatest value.

Energizer was the first and remains the only battery manufacturer to produce the 1.5 volt AA lithium cell. In addition to long battery life, the product works well in extreme temperatures -- both hot and cold (-40 degrees F to +140 degrees F) and has a shelf life of up to ten years.

Energizer Rechargeable; the premium branded choice
As part of its full line of products, Energizer represents the preferred premium branded rechargeable in the category. As consumers seek long-term savings, convenience and high capacity batteries, they have turned to NiMH batteries as their power source.

To continue to meet the demands of the rechargeable user, Energizer will offer a faster charger and an upgraded Digital Camera Power Kit. In August, Energizer will be upgrading its 1-hour Charger to charge in half the time. The new 30-minute Charger can charge any two to four NiMH AA or AAA batteries to be ready for use in 30 minutes or less. Most digital cameras require four AA batteries so the Energizer 30-minute Charger meets their needs head on. The suggested retail price will be an affordable $29.99.

The Digital Power Kit will be available in August and can charge AA, AAA and 9V batteries. It will be packed with four 1850mAh AA batteries with a suggested retail price of $19.99. The charger can also be purchased without batteries. To complete the line, Energizer also offers the Family Charger, which charges all rechargeable cell sizes overnight.

For more information about Energizer and its products, go to www.energizer.com .

Source: Energizer Holdings, Inc.