Earth Elements’ New Product Lines Shed a Unique Light on Home Fragrance

September 2004 –With the release of two new product lines, Earth Elements remains atop of the scented botanicals industry due to its ongoing commitment to provide consumers with something other than just another bag of potpourri. Something that stretches the normal boundaries of the established industry. Something that is wonderfully fragrant and yet maintains an air of art about it. And finally something that creates a special mood, whether it be one of relaxation and serenity or one of blissful happiness. Through this commitment, Earth Elements introduces Yokoso and On the Rocks as two new product lines guaranteed to shake things up in the potpourri industry while providing consumers with a new form of home fragrance.

Earth Elements’ dedication to providing consumers with elements from all over the world brings us to the shores of the Orient where “Yokoso” can be felt and whispered throughout the air. Yokoso, the Japanese word for “Welcome” is truly a greeting for the home that is calm, beautiful, elegant and meditative. The product itself is a departure from the home fragrance norm. It is a true piece of art that sets the mood with a serene vision of a delicate, beautiful and colorful flower cradled in a solitary tray surrounded by tiny grains of scented “essence”. It is inviting and graces the home with three exotic scents – Beauty, Happiness and Love, all with unique components melded to create a pleasing and lasting scent for the home. In addition to the fragrant Earth Essence, the Yokoso line includes candles and room mists.

Earth Elements Co-Founder and spokesperson, Rebecca Williams reveals that the idea for Yokoso comes from the true essence that the company was founded upon. Williams says, “The goal of Earth Elements is to produce products that create a sense of welcome and lasting yet subtle fragrance in the home while making a simple, beautiful and elegant statement. Yokoso is the icon for that philosophy.”

Earth Elements reveals its brand flexibility with a sweep to the opposite end of the mood spectrum to reveal the second product line. The “On the Rocks” line is projected to be the new craze for all “the hep cats.” Relying on the hip and retro movements splashed with a little Rat Pack, this line is inspired by the ever-popular martini. It is designed with color and fun in mind and targeted to those consumers looking to shake things up whether it’s in the home or at a dinner party. Those indulging in these lively elements will enjoy the intoxicating scents of Citron, Sour Apple, Peppermint and Chocolate. There are even jazzy, scented rock elements packaged in clear boxes called “Tinis”. And once the Tinis are home, the rock elements are best presented in one of the line’s martini Groovy Glasses. Now that’s really On the Rocks! And to help light up the festivities, Straight Up Candles are the ticket. Old Blue Eyes tunes are sure to be singing with the delightful senses of On the Rocks. It’s the living end, baby!

With these two new product lines, Earth Elements has reached beyond the traditional vision of scented botanicals and traveled down a path of true creativity and inspiration. What they discovered were two other natural avenues for delivering their art – within the rocks and the sands of the earth. Earth Elements will be unveiling Yokoso and On the Rocks this summer for everyone to enjoy.

For more information visit www.earthelements.com.

SOURCE Earth Elements

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