DuPont Displays Launches Olight Brand

April 2003 – DuPont Displays has announced the launch of DuPont Olight, a new distinguishing identity for its comprehensive roadmap of OLED display products. The brand announcement underscores the DuPont commitment to this leading-edge display technology.

The name Olight was derived from “OLED” and “light.” The superior brightness and contrast ratio of OLEDs create a crisp, sharp image. OLEDs also support moving images with fast response times and offer wide viewing angles without image inversion or loss of contrast ratio, all of which contributes to a front of screen performance superior to LCDs.

“DuPont has a great history of cultivating its ‘miracles of science’ brands like DuPont Lycra and DuPont Teflon. Olight has similar potential, and represents our commitment to the advancement of display technology,” said Chet Pribonic, DuPont Displays vice president and general manager. “Olight means better displays, in a variety of applications for upgraded user experiences. With Olight we will truly change the way you see things.”

DuPont Displays is assembling a portfolio of intellectual property, process know-how and manufacturing partnerships aimed at providing a comprehensive roadmap of Olight technology that will meet the needs for new kinds of flat panel displays. With a pilot line in Santa Barbara, and a full production line with RiTdisplay in Hsinchu, Taiwan, DuPont Displays has the manufacturing know-how and capacity to significantly serve the OLED market. Initial applications for Olight are expected in consumer, industrial and medical applications. Full color displays with video capability and eventually flexible displays on plastic substrates represent DuPont Displays future product opportunities.

DuPont Displays is focused on the global flat-panel display market. Based on its core competencies in materials science and optical components, the business continues to build the capability to make displays that meet the performance and cost demands of the fast-paced information technology industry. DuPont Displays is investing in technology and strategic alliances to establish a broad base of intellectual property and manufacturing expertise that will help advance the quality of displays.

For further information, please visit: olight.dupont.com

SOURCE Dupont Displays