Dockers Lauches proStyle Line Featuring Multiple Performance Technologies

Feb. 2004 – “Nice Pants” will never know what hit them. Dockers brand, the definitive pioneer of stylish, innovative and comfortable clothes, just introduced the Dockers proStyle collection of casual business wear for men that incorporates multiple performance technologies to ensure clothes look and feel good all day.

The new Dockers proStyle collection features innovative technologies that ensure comfort and ease of care, including:

• Stain Defender – Using nano technology, the fibers in a garment are modified from their normal hydrophilic (water attracting) state to one in which they are extremely hydrophobic (water repelling). This creates a molecular shield around the fibers that works to prevent water or water-based stains from penetrating the fabric.
• Wrinkle Defiance – A combination of specially constructed fabrics using carefully selected fiber blends and finishes allow garments to resist creases and wrinkles as worn throughout the day.
• Cool Effects – An evaporation technology that helps keep wearer cool and dry all day long. Cool Effects creates an attraction at the molecular level that makes the fabric wick moisture – rapidly spreading out moisture, increasing the surface area, and allowing it to quickly evaporate.
• Color Bond – Garments resist fading during laundering with the help of dyes that form covalent bonds on the molecular level with the cellulose polymer chains in the fabric.
• Refresh Action – Uses antimicrobial technology that actively eliminates the bacteria that causes odor. The technology functions on a micro-biological scale, disrupting the bacteria's ability to produce the enzymes that allow it to grow and reproduce.

Dockers proStyle collection includes pants, shirts, socks, undergarments, shoes, belts ties and outerwear that feature a variety of technologies that provide ease of care and optimal comfort, ranging from the invisible and proprietary Dockers InnerFlex Waistband that adds up to an inch of room to airport-friendly shoes that contain non-metallic shanks.

“From the Original Khaki, to the Mobile Pant to Stain Defender, the Dockers brand has always been the innovation leader in wardrobe solutions that meet real needs at the right time,” said Maureen Griffin, vice president, Dockers brand marketing. “proStyle benefits simplify and gratify, which is exactly what today’s consumers are looking for.”

In 1994 the Dockers brand introduced the "Original Khaki," the most popular wrinkle-free khaki in the casual pant category. In 2001, the Dockers brand introduced the Mobile Pant, an innovative khaki featuring hidden storage pockets for mobile technology devices. TIME Magazine recognized the Mobile Pant as one of its "Best Inventions of 2001."

Dockers proStyle pants and shirts are currently available in department stores nationwide and via dockers.com beginning in Spring 2004. Bottoms range in price from $55 to $58 and tops from $36 to $44.

The Dockers brand is developing television spots to support the proStyle collection, which will debut in March 2004.

For information on Dockers brand products call 1-800-DOCKERS or visit www.dockers.com.

SOURCE Dockers