DLO Announces the Mini Flings - iPod Mini Fashion Cases

JULY 13, 2005. – Digital Lifestyle Outfitters (DLO) today announced the DLO mini Fling fashion cases for iPod mini. The mini Flings, DLO’s first iPod cases designed specifically for women, embrace today’s fashion trends and styles. The mini flings’ material and color choices are a perfect match for any mini. Styles range from metallic pink, psychedelic green and even a crocodile blue. The cases also feature a removable wristlet with charm, an elastic loop for headphone or lipstick storage and even a flip-up cosmetic mirror. The DLO mini fling cases are being previewed at Macworld Expo Boston (DLO Booth #329) this week, and will begin shipping in late July.

The new DLO mini Fling fashion wristlet cases provide just the right amount of ‘bling’ and are as functional as they are attractive. They protect the iPod mini from scratches when stashed in a bag or swinging from the matching wristlet strap. They also feature a cool, super-handy cosmetic mirror inside that offers a quick makeup check or lip liner touch-up. Users can even store their headphones, lipstick or a bit of cash in the versatile elastic storage band on the back of the mini fling case.

“My wife loves her iPod mini but when she went to find a fashionable case for it, there were either black ‘guy’ cases obviously not designed for women, or ultra-expensive cases usually out of stock at designer boutiques.� said Andrew Green, VP Marketing at DLO. “So we asked a team of women designers to come up with the iPod mini cases that ‘they’ want – and they designed for us the new DLO mini flings. They're the coolest iPod mini cases designed by women - for women, on the planet.�

The DLO mini fling cases outfit the iPod mini in the most current and ‘fashion-forward’ styles that its owners demand. The iPod mini is one of the most popular portable electronic devices in the world, and the DLO mini fling cases makes the iPod mini an undeniable fashion statement.

Pricing and Availability:
The DLO mini Fling fashion wristlet cases for iPod mini will begin shipping by the end of the month and are available for pre-order immediately online at www.everythingipod.com for $34.99.

SOURCE Digital Lifestyle Outfitters