Dell Picture Studio Makes it Easy To Capture, Manage and Share Digital Memories

April 17, 2001- It's as easy as saying "cheese." With the Dell Picture Studio powered by Shutterfly announced today, consumers can now take their digital photographs from the camera, to the computer and out to the world via the Web.
Reinforcing that the computer is the center of consumers' entertainment experience, Dell Picture Studio offers customers pre-installed photo management software on their computer that is tightly integrated with a co-branded version of Shutterfly's premiere online photo sharing and printing service. This industry-leading offer is available on Dell DimensionTM desktop and Inspiron notebook computers to U.S. consumers beginning today.

Dell partnered with Shutterfly and Conexant Systems, Inc. to bring this package to consumers. Shutterfly has been recognized as the leading online photography service and is providing its award-winning products and services to Dell customers. With the click of a mouse, customers can easily upload, enhance, store, share and print their photos. Customers, or their family and friends, can order high-quality prints, personalized photo greeting cards, and other photo-related products directly from the site. Software from Conexant, the Image Expert 2000, Dell Edition, makes it easy to capture, manage and upload digital images by creating digital photo albums.

"Dell Picture Studio is going to help our customers unlock their inner Ansel Adams -- their creativity that can turn them into an accomplished photographer," said Greg Nakagawa, director of Dell's Internet Access Group. "Customers tell us that they want to use their computers for entertainment and digital photography is more popular than ever, which makes the introduction of Dell Picture Studio a natural."

"We are thrilled to partner with Dell in bringing a unique service offering directly to their consumers," said Brian Grey, Shutterfly director of business development. "This partnership enables us to deliver the benefits of digital photography and online photo services directly to Dell's customers. We look forward to growing our relationship with Dell by continuing to create added value for Dell customers who want to enjoy the benefits of digital photography services."

The Dell Edition Image Expert 2000 software can be enjoyed for the lifetime of the computer system. As an added bonus, customers can use premium features of the software for 60 days and can choose to keep the premium package for $29.95, a $20 savings.

Dell also is announcing a digital photography enthusiast bundle which includes an HP C215 digital camera, an HP camera case, a USB card reader, the premium Dell Edition Image Expert 2000 software and $25 worth of prints from Shutterfly. The bundle is priced at $210 and customers can find more information at www.dell4me.com/picturestudio.

SOURCE Dell Computers