Custom Building Products Launches New Web Site for Do-It-Yourselfers

November 4, 2004 – Custom Building Products, manufacturer of industry-leading tile and stone installation products, announced today the launch of the company's redeveloped Web site. Designed to address the needs of Custom's broad range of customers, the new site provides a wealth of information specifically for do-it-yourself consumers seeking to learn more about installing tile and stone. All essential information, including step-by-step Web videos, guides for selecting products and tools, and information about care and warranties, is in an accessible and organized format.

"We want to help do-it-yourself consumers get the most out of the time, effort and money they invest in a project by ensuring they understand the process, techniques and correct products they'll need to succeed," said Mark Longfellow, director of marketing for Custom Building Products. "The information on our site helps ensure they'll get it right the first time, and have a beautiful tile or stone installation that they can enjoy for many years."

Visitors to Custom's new Web site will find an easy-to-navigate interface with extensive links to detailed information, putting knowledge and planning tools at their fingertips. A wide range of project examples provides very specific guidance for typical projects such as interior or exterior floors, bathtub surrounds and showers, walls and countertops. Each example walks the visitor through the four steps of tile installation – preparing the substrate, setting the tile or stone, grouting the joints, and protecting and caring for the finished surface – and addresses specific needs such as leveling, moisture barriers and crack isolation. Tips from the pros and a tools checklist for each project help ensure perfect results.

A materials calculator removes the guesswork from planning and a locator finds the nearest retail site that carries Custom's product line. The company's complete products catalog is presented in summary form with brief descriptions; more in-depth information is linked for quick and easy access. Technical support and warranty information is also just a click away. A Frequently Asked Questions page addresses many common installation scenarios, and on-line support is conveniently available for help with more unique challenges. For added convenience, the Web site offers a Spanish language version.

For more information on the company's broad family of quality tile and stone installation products, please call (800) 272-8786 or visit www.custombuildingproducts.com.

SOURCE Custom Building Products