Cobra Electronics Takes the Radar Detection Market to a New Level
May 14, 2001-For drivers who demand a reliable navigation and
safety device, Cobra Electronics now offers a new radar
detector, the ESD-9150, available through major retailers such as ABC
Appliance, Kmart, Mills Fleet and Farm, amazon.com, Sears, Spiegel and The
Wiz.
The ESD-9150 was designed for the highest sensitivity and accuracy
possible to help drivers maximize awareness of environments while behind the
wheel. The device incorporates several state-of-the-art features including
an electronic compass consisting of four LEDs (Light Emitting Diodes) that
provide 8-point directions (N, S, E, W, NW, NE, SW, SE) for the convenience
of travelers. Now available, the ESD-9150 has a suggested retail price of
$139.95.
The ESD-9150 also includes standard safety features from Cobra's highway information product line, such as Strobe Alert, an exclusive feature that alerts motorists to emergency vehicles at intersections, and Cobra's patented Safety Alert, a technology that provides motorists with advanced warning of approaching emergency vehicles, trains, buses, road construction vehicles, public utility vehicles and other potential road hazards.
"Our 2001 product line is changing the radar detection market," said Tony Mirabelli, senior vice president, marketing and sales for Cobra Electronics. "With features like an electronic compass, Safety Alert and Strobe Alert, the ESD-9150 is truly a highway information system. Every year we continue to fortify our number one position in the marketplace by adding features that make our radar products invaluable to the safety of drivers on the road."
In addition to the electronic compass, Safety Alert and Strobe Alert, the 9-band ESD-9150 includes the standard eight monitoring system (X, K, KA, VG-2, Ultra Lyte Laser, LTI 20-20, ProLaser, ProLaser III), audible alerts, automute and LaserEye(tm), which provides drivers with 360-degree detection of laser signals.
About Cobra Electronics
Cobra Electronics Corporation (Nasdaq: COBR) is a leading global manufacturer of two-way mobile communication products, holding the number one or strong number two position in every market in which it does business. The Family Radio Service business is one of the fastest growing segments of two-way mobile communications and Cobra is a leading provider in the U.S., Canada and Europe. Cobra has a 40-year track record of innovation and award-winning products, and leads the industry in developing technology applications that serve the market. To learn more about Cobra Electronics and its products, please visit the Cobra site at http://www.cobraelectronics.com.
SOURCE Cobra Electronics
The ESD-9150 also includes standard safety features from Cobra's highway information product line, such as Strobe Alert, an exclusive feature that alerts motorists to emergency vehicles at intersections, and Cobra's patented Safety Alert, a technology that provides motorists with advanced warning of approaching emergency vehicles, trains, buses, road construction vehicles, public utility vehicles and other potential road hazards.
"Our 2001 product line is changing the radar detection market," said Tony Mirabelli, senior vice president, marketing and sales for Cobra Electronics. "With features like an electronic compass, Safety Alert and Strobe Alert, the ESD-9150 is truly a highway information system. Every year we continue to fortify our number one position in the marketplace by adding features that make our radar products invaluable to the safety of drivers on the road."
In addition to the electronic compass, Safety Alert and Strobe Alert, the 9-band ESD-9150 includes the standard eight monitoring system (X, K, KA, VG-2, Ultra Lyte Laser, LTI 20-20, ProLaser, ProLaser III), audible alerts, automute and LaserEye(tm), which provides drivers with 360-degree detection of laser signals.
About Cobra Electronics
Cobra Electronics Corporation (Nasdaq: COBR) is a leading global manufacturer of two-way mobile communication products, holding the number one or strong number two position in every market in which it does business. The Family Radio Service business is one of the fastest growing segments of two-way mobile communications and Cobra is a leading provider in the U.S., Canada and Europe. Cobra has a 40-year track record of innovation and award-winning products, and leads the industry in developing technology applications that serve the market. To learn more about Cobra Electronics and its products, please visit the Cobra site at http://www.cobraelectronics.com.
SOURCE Cobra Electronics



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