Cobra Announces New Handheld GPS Products

June 3 /PRNewswire-FirstCall/ -- Cobra Electronics announced today that its new stand-alone handheld Global Positioning System (GPS) products will utilize Rand McNally basemap data and a custom edition of StreetFinder Deluxe Travel Navigation Software.Cobra's new products are the only stand-alone handheld GPS receivers to feature basemap data and custom StreetFinder Deluxe software from Rand McNally, the world's premier provider of mapping, routing and travel solutions. Cobra was attracted to Rand McNally as its GPS software partner because of the company's quality reputation and consumer-focused mapping capabilities.

"Rand McNally's basemap data and StreetFinder software are the ideal complements to our GPS product line, as both companies have an intense focus on product quality," said James Bazet, president and CEO of Cobra Electronics. "We're looking forward to bringing our customers a superbly designed product with equally superb software."

Two of Cobra's hand-held receivers, the GPS 500 and the GPS 1000, feature embedded Rand McNally basemap data for U.S. state, Canadian province and European country boundaries as well as worldwide city locations. Cobra's GPS 1000 will also incorporate major U.S. highway data provided by Rand McNally.

"Cobra Electronics' quality brand name and strong retail relationships will further extend Rand McNally's presence in the GPS market," said Michael K. Hehir, president and CEO of Rand McNally. "Our partnership with Cobra illustrates that Rand McNally is the preferred source of road and travel software for GPS."

Cobra will also sell as a product accessory a special version of Rand McNally StreetFinder Deluxe Travel Navigation Software, which has been customized for the Cobra GPS 500 and GPS 1000. StreetFinder Deluxe software is a local guide with highly customizable street-level maps of the 48 contiguous United States, address lookup and route calculation. The software also features more than one million business listings and points of interest, including banks, museums and Mobil Travel Guide-rated hotels and restaurants. The software will enable Cobra GPS 1000 users to create personalized maps with their preferred points of interest, unique icons, and routes based on address-to-address driving directions (Internet access required), which can then be downloaded into the receiver. Cobra GPS 500 users will be able to download points of interest from this software.

"Cobra's GPS products, like our other product lines, are designed with customer individuality and user-friendliness in mind," said Tony Mirabelli, senior vice president, marketing and sales for Cobra Electronics. "Between the first-class ergonomics of these GPS units -- from the location of the buttons to the shape of the device -- and the best software on the market, Cobra will provide its customers with an unparalleled GPS experience."

Cobra's GPS product line featuring Rand McNally basemap data, as well as the custom edition of Rand McNally StreetFinder Deluxe Travel Navigation Software, will be available at retailers nationwide in the fall.

For more information on Rand McNally, call (800) 333-0136 or visit http://www.randmcnally.com/ .

To learn more about Cobra Electronics, please visit the Cobra site at http://www.cobra.com/ .

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