Casio Launches New Exilim.Casio Website

October 2004 - CASIO, Inc. is making it easier than ever for digital camera buffs and potential buyers to find out everything they need to know with the launch of the new http://exilim.casio.com website. The website is specially dedicated to provide consumers with invaluable information about Casio ' s newest EXILIM line of digital cameras, from its Pro to its Zoom and Card lines, including the EXILIM EX-P600, EX-Z30, EX-Z40, EX-Z50, EX-Z55 and EX-S100.

The exilim.casio.com easily guides you to quickly find information such as dealer location, special promotions, awards, and product reviews. You can even learn about the history of Casio ' s digital cameras on this informative site. What ' s more, if you cannot decide which camera is best for you, the website conveniently gives you the ability to do some comparison-shopping. Using the Casio Advantage feature, you can learn all about the numerous camera features, compare key features and advantages and then decide which camera best suits your needs.

" Casio is committed to making the digital photography experience as convenient as possible for consumers, " said Bre Holley, Vice President of Sales, for Casio ' s Digital Imaging Division. " Consumers today want to be well informed before they purchase a product. We took that understanding and developed a website that is easy, fun and informative. "

If you are not quite ready to purchase your digital camera, you might want to try your luck for a chance to win a EX-S100, the world ' s smallest optical zoom digital camera (as of August 25, 2004) by clicking on the Promotions feature. The Promotions feature describes the current Casio Will & Grace sweepstakes promotion, a celebration of the program ' s first-ever compilation CD " Let the Music Out, " with recordings by the show ' s cast members, plus remixes of hits from Elton John, Cher, Britney Spears, Jennifer Lopez, and much more.

This sweepstakes offers consumers the chance to win a variety of exciting prizes. One grand prize-winner will receive two tickets to a taping of Will & Grace at NBC Studios, roundtrip airfare for two and hotel accommodations in Los Angeles. The promotions feature will be regularly updated to include the latest promotions, such as Casio ' s Circuit City partnership.

Casio ' s comprehensive site will make sure you sound like a pro when you go to purchase and use your new digital camera. Because it will be updated regularly, you ' ll have the latest news about new products and professional advice from experts. Purchasing your digital camera has never been easier.

The EXILIM EX-Z40 is a 4-megapixel camera with a 3X optical zoom, a 2.0 " TFT LCD screen and a battery life that allows up to 360 shots to be taken on a single charge. It is currently available and retails for $349.99. The EX-S100 is a 3.2-megapixel camera and hails as the world ' s smallest digital camera with an optical zoom (2.8X), as of August 25, 2004. It also features a 2.0 " TFT LCD screen and is currently available for $399.99. The EX-Z55 is a 5-megapixel camera with a 3X optical zoom, a whopping 2.5 " TFT LCD screen and a battery life that allows up to 400 shots to be taken on a single charge. The EX-Z55 is also currently available and retails for $449.99.

SOURCE Casio