Casio Announces the 7 Megapixel Exilim Pro EX-P700 with 4X Optical Zoom

November 2004 – Casio announces the addition of the EXILIM PRO EX-P700 to the award-winning EXILIM series of digital cameras. The EX-P700 has an ultra high resolution 7.2 million megapixel CCD with 4X optical zoom, an ultra-fast 0.01 second release time lag (with flash off, focus locked). This remarkable high-performance, high-resolution compact camera offers the operating ease users have come to expect from Casio’s EXILIM CARD, ZOOM and PRO ranges of compact cameras. The EX-P700 will be available in January 2005, MSRP $599.99.

Following in the footsteps of the award-winning EX-P600, the EX-P700 offers an even more impressive, flexible package. The EX-P700 features a 4X optical zoom (coupled with 4X digital zoom), combined with a large 2.0-inch LCD screen, offering users even more performance from the same body size. With its amazing 7.2 million megapixel CCD and fast-response design, this high-end digital camera assures a new level of imaging capability. Its full array of functions and features, such as the Business Shot function that straightens distorted pictures automatically, also raise the bar one notch higher in terms of usability.

“Casio’s new EX-P700 digital truly closes the performance and usability gap between conventional compact cameras and full-sized models. Enthusiasts and casual picture-takers alike can now enjoy the superior portability of an EXILIM camera with the breathtaking high-resolution images usually afforded by much more expensive, professional-type models,” said John Clough, president of Casio Inc. “The EX-P700 represents the best of both worlds in the realm of digital photography.”

EXILIM PRO EX-P700 MAIN FEATURES

Ultra high-resolution 7.2 million pixel CCD with 4X optical zoom
The stylishly designed stainless steel body houses an ultra high-resolution 7.2 million-pixel CCD imaging element and high-performance Canon 4X optical zoom lens to deliver photo quality on par with professional-type digital cameras.

Comprehensive high-speed design
Thorough attention to faster response throughout the operation cycle in all areas of design has resulted in a start-up time of approximately 2.0 seconds and a 0.01 second release time lag. The EX-P700 also features a high speed continuous shooting function that can take 3 photos per second up to 5 photos.

New high-performance functions
Flash Assist -- Operates during flash photography to compensate for underexposure in areas which are not reached by flash
Auto Macro -- Automatically switches between Macro mode and AF mode
Business Shot -- Business Shot function compensates for photos taken at an angle and records them as though taken from straight ahead
Icon Help -- Uses pop-ups to guide the user during the switching of settings

Advanced imaging features
Auto Bracketing -- Exposure, white balance and focus position are quickly set with a single press of the shutter. In addition, the multi-bracketing feature enables a variety of shots with different color effects to be taken in combination with the rapid shooting function.
Quick Response -- Manual shooting is made easier with the large 2.0” high-definition TFT LCD screen, which clearly displays all necessary information about shooting and effects. Manual settings can be easily changed on-screen for quicker shooting.

For more information visit our web site at www.casio.com.

SOURCE Casio