Canon Introduces Four New Sure Shot Compact Cameras

February 27, 2003 - Canon is announcing a new lineup of Sure Shot 35mm cameras with the introduction of its new u-Series models. The new models incorporate more than 20 years of Canon's expertise in 35mm compact camera technology and have taken their line of point-and-shoot cameras to a new level by providing the most compact and feature-laden models at extremely attractive pricepoints. In addition, each camera's exterior is crafted from aluminum, making it both durable and elegant in appearance. Additionally, Canon is introducing a new, fully automatic, fixed focus Sure Shot model. Its oversized viewfinder and controls make it the ideal camera for children. Now, capturing life's most precious moments has never been easier or more affordable than with Canon's Sure Shot cameras and their compact design means the camera will never be farther than your pocket or pocketbook.

The Canon Sure Shot 80u, 90u, 105u and 115u join the current Sure Shot 130u model, introduced last August. Collectively, the new Sure Shot-series cameras provide users with the most advanced camera features in their respective classes including five Programmed Image Control (PIC) modes for optimum exposure resulting in beautiful photographs; 3-point AiAF Smart Autofocus for precise focusing; and a 6-mode Light Guide zoom flash with red-eye reduction for properly exposed photographs regardless of lighting conditions. Each model also offers an optical zoom lens for greater picture-taking opportunities.

"35mm photography remains a very large market in the U.S. and Canon's introduction of the new Sure Shot-series cameras clearly represents our continued support of this market," said Yukiaki Hashimoto, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The attractive pricepoints of these new cameras, along with their high-quality optics and advanced features, help ensure that preserving memories of special moments can be captured by nearly all consumers," Mr. Hashimoto added.

Built-In Optical Zoom Lens
With the exception of their respective zoom ranges, each Sure Shot u-Series camera offers the same advanced camera features combined with a sleek and durable aluminum exterior. The model name denotes the maximum zoom focal length, as follows: Sure Shot 80u (38-80mm); Sure Shot 90u (38-90mm); Sure Shot 105u (38-105mm); and Sure Shot 115u (38-115mm). Each lens is constructed using the highest-quality all-glass Canon optics for obtaining the sharpest, clearest images.

Programmed Image Control (PIC)
Each Sure Shot camera features a Programmed Image Control (PIC) that automatically sets the appropriate camera settings such as autofocus, exposure metering and film advance mode for optimum results in five specific shooting conditions including Portrait, Landscape, Close-Up, Sports and Night Scene.

High-Precision 3-Point Smart Autofocus System
Canon's complete line of Sure Shot u-Series cameras uses a 3-point passive Smart autofocus system that detects differences in subject contrast to determine proper focus on a subject and uses a CMOS sensor that switches between seven specific points in three stages based on the zoom position of the lens for more precise focusing.

Light Guide Flash System
The cameras' built-in Light Guide zoom flash automatically fires in low light and backlit conditions. The flash provides even illumination throughout the camera's zoom range and can be set to any one of five modes, including AUTO (with and without red-eye reduction), Flash ON, Flash OFF and Slow-Sync for combining flash photography with natural light.

Sure Shot BF-10
The Sure Shot BF-10 is a fully automatic, fixed focus 35mm model that is as easy to use as putting it up to your eye and taking a picture. Its oversized viewfinder and control buttons make it an ideal choice for children who want to visually express themselves. Its 26mm lens covers a wide area and is perfect for taking group shots and landscapes. The camera also includes a built-in flash with red-eye reduction for taking great pictures in low light situations.

The new line of Sure Shot cameras will be available in April and have the following suggested list prices:

Sure Shot 80u (Date Body) - $120.00
Sure Shot 90u (Date Body) - $130.00
Sure Shot 105u (Date Body) - $160.00
Sure Shot 115u (Date Body) - $170.00
Sure Shot BF-10 (Date Body) - $45.00

For more information, visit www.usa.canon.com.