Bring the Spa Home: Parties are the New Trend

January 2005 -- The spa industry has come full circle: it's come home. Leading spa industry expert Francis X. Acunzo, has launched a new venture: taking spa concepts and products often found at exclusive destination and resort spas - and delivering these products and experiences directly to clients in their own homes. "Many people want to retain the benefits of their spa visit after their spa vacation is over. By bringing these practices and products into the home, we bring the spa lifestyle to everyone." Explains Francis Acunzo, CEO of Acara.

Acara Spa Parties are facilitated by independent spa consultants, Acara Advisors, who arrange at-home spa parties, where they demonstrate Acara's exclusive collection of spa products and experiences to consumers. Party guests have the opportunity to test and taste the unique collections and learn more about the benefits of living the spa lifestyle and how to incorporate this into their everyday lives. The company is filling a niche by being the only holistic spa-lifestyle company in the home-party market. Acara integrates five complementary spa elements into their program: skin treatments, body care, relaxation, fitness and nutrition. The company launched nationally in late 2004 and is expanding rapidly. Currently they are in major markets in nearly 20 states.

One reason for the rapid success of the company is Acara's very integrated program that is brought directly to the consumer in their home. Acara's focus is on the spa lifestyle and integrates their five essential elements supported with products and tools to help anyone rediscover their sense of order and balance.

An Acara Spa Party offers soothing aromas of essential oils, relaxing sounds of calming music, and the warm glow of handmade candles, giving party guests the opportunity to test exfoliating crèmes, facial masks, and body butters, sample healthy snacks and drinks and learn about lifelong fitness. "Incorporating a healthy spa lifestyle into our everyday lives is essential not only for physical health, but for an overall healthy state of mind & body. When we take care of ourselves, we can care for those around us more genuinely..." explains Colleen Acunzo, co-founder of Acara "...and isn't that what life is all about."

For more information visit the Acara Spa's website: www.acaraspa.com .

SOURCE Acara