Bogen Photo Changes Name

January 20, 2004 - Bogen Photo Corp., a long time leader in the distribution of top quality photographic and video equipment today announced that it has changed its name to Bogen Imaging Inc. The name change will officially go into effect in January, 2004, and reflects the company's expanding mission and rapid growth into video and other markets.

In addition to conducting its North American operations under the Bogen Imaging name, the Parent Company Manfrotto (a division of Vitec Group Plc) is also establishing an international chain of distributors that will operate in Italy, Germany and France as Bogen Imaging Inc.

"The name Bogen Imaging presents a more accurate representation of our product range, as well as our actual operations," said Paul Wild, President of Bogen Imaging. "We've expanded the breadth and variety of our product offerings tremendously in the last few years, particularly in the video, film, lighting and rigging segments of the market. While we remain deeply rooted in and committed to the photographic marketplace, we felt that we needed a name that truly reflects our overall mission, which is to provide the most comprehensive range of premier quality imaging products from a single source in the market. We feel that Bogen Imaging does exactly that."

Long recognized as the leading distributor of professional photographic equipment and accessories in the United States, Bogen has expanded its operations exponentially in recent years, forming new partnerships and taking on numerous product lines in the video, film and lighting segments in particular. In 2003, Bogen became the exclusive North American distributor for product lines such as Reflecmedia's Chromaflex, the complete range of Formatt Filters and a full spectrum of bags and protective gear for the professional video market from Kata. In addition to taking on these new brands, Bogen offers the full and expanding range of products for the film and video market from Manfrotto, including several new tripods/camera support systems, pan bar remote control units and tripod bags/carrying cases.

The company remains committed to distributing top-quality brands and providing superior service.

For more information visit www.bogenimaging.us

SOURCE Bogen Imaging