Wherify’s Wherifone Showcased at CES 2007 Innovations Plus for Design and Engineering Award

January 10, 2007--Wherify Wireless, Inc., a leading developer of wireless location products and services, today announced that its award-winning Wherifone™ GPS Locator Phone is on display at the CES 2007 tradeshow in Las Vegas in the CES Innovations Plus Showcase. The Wherifone was honored by the Consumer Electronics Association (CEA®) with a prestigious 2007 Innovations Award for excellence and innovation in Wireless Communications. The Innovations Awards program recognizes consumer technology products that exhibit excellence in design and engineering, and products are judged worthy of the award by a panel of preeminent independent industrial designers, engineers and members of the trade press. The Industrial Designers Society of America (IDSA) endorses and acts as advisors to the program.

The Wherifone is the world’s first GSM/GPS locator cell phone designed for children and seniors. The two-way cell phone has built-in Aided-GPS location and “managed dial” features that give on-the-go parents the peace of mind of being able to quickly locate and communicate with their young children and elderly relatives, while also controlling who they can call and how much it will cost.

“We’re honored to be recognized by the Consumer Electronics Association with this prestigious CES 2007 Innovations Award, and to be showcased for CES attendees at the Innovations Plus exhibit,” said Timothy Neher, CEO and Founder of Wherify Wireless. “We’re very pleased that the CEA recognizes the benefits and potential of on-demand precision location services, and are proud to be recognized as a leader in wireless location-based services.” The Wherifone is being showcased at CES 2007 in the Innovations Plus display at the Sands Expo and Convention Center, and at the Wherify booth (Booth #68747, South Hall 4) in the Las Vegas Convention Center. Visit www.CESweb.org/innovations for details on Innovations 2007 Design and Engineering Honorees.

The Wherifone GPS Locator Phone retails for $99.95, and fixed-usage Wherify Family Locator Service plans that include both voice and location services start at just $19.95 per month. The competitively priced, all-inclusive service plans are straightforward and easy to understand, and there are no hidden costs for additional required services, so parents always know exactly what to expect. A Rate Protection Plan is also available to help save money when actual usage exceeds the current service plan’s limit. Under the Rate Protection Plan, when a subscriber goes over their basic monthly limit their plan automatically adjusts itself to the most cost-effective service plan rather than blindly racking up overage charges. Their service plan then automatically resets back to the basic plan at the beginning of each month. Visit www.wherifone4you.com for more information.

SOURCE Wherify Wireless, Inc