TiVo and Entertainment Weekly Join Forces

Aug 27, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), today announced that it has teamed up with Entertainment Weekly, one of the largest, most-respected brands in the entertainment industry, to reinvent how TV fans in print and online connect with their favorite shows. Entertainment Weekly's 'What to Watch' TV recommendations will now be even easier to access, as the TiVo service will automatically record the suggested programs. As a result, broadband enabled TiVo subscribers are guaranteed to always have the best programs available to watch whenever they turn on the TV set. The service is expected to launch this fall.

This unprecedented partnership allows two powerful properties to work together to create a more seamless television viewing experience for their respective audiences. TiVo chose Entertainment Weekly to be their trusted voice, and together, they are bridging the gap between Entertainment Weekly readers and all television viewers using the TiVo service. This truly holistic solution maximizes the service EW offers its audience with the innovation and ease of the TiVo service.

In addition, TiVo subscribers will be able to download Entertainment Weekly video content on the TiVo service, allowing viewers to enjoy EW.com's original programs such as "Just a Minute," "Ausiello TV," "Idolatry," and behind the scenes video from photo shoots.

"This partnership creates an exciting new service for our fans, closing the loop between the entertainment choices we spotlight and our audience's ability to connect directly to those entertainment experiences," said Entertainment Weekly Publisher Scott Donaton. "Additionally, it offers a whole new viewing vehicle for our original video programming currently only available on EW.com."

Tom Rogers, TiVo CEO and President, said, "We are pleased to have an opportunity to work with one of the most respected entertainment brands to help change the dynamic of how a franchise like Entertainment Weekly and the TV world can be combined to create a whole new level of service for the reader and the viewer. TiVo is all about providing easy solutions so that television viewing can be molded to an individual's lifestyle and Entertainment Weekly's development of this complete solution for its readers is just what TiVo stands for."

As part of the agreement, Entertainment Weekly and TiVo will market the new service, that will be available through the TiVo service this fall, and will soon inform customers on how they can sign up to benefit from this exciting program.

SOURCE TiVo Inc.

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