Shure Ships New SE115 Sound Isolating Earphones

April 13, 2009--Shure Incorporated today announced the availability of the Company's SE115 Sound Isolating Earphones, perfectly timed for the Mother's Day, Father's Day, and graduation gift-giving season. Combining superior sound quality and stunning aesthetics at an affordable price point, the SE115 is Shure's first earphone available in four brilliant colors - Blue, Pink, Black, and Red.

The SE115 first wowed audio enthusiasts at the 2009 Macworld Expo, where the earphones were awarded the iLounge Best of Show Award and the iProng Best of Show Award. At the 2009 Consumer Electronics Show (CES), the SE115 was recognized as a CEA Innovations 2009 Design and Engineering Award honoree. Continuing Shure's legacy of providing premium sound, durability and style, the SE115 offers a convenient modular cable design and brilliant color options to complement every consumer’s on-the-go lifestyle.

"Today's consumers are constantly connected to their devices – often, multiple devices – and seek accessories that provide a premium listening experience in every scenario," said Avi Greengart, Research Director for Consumer Devices, Current Analysis. "A modular approach provides the flexibility to adapt to different use cases."

With the SE115, creative Shure engineers have achieved a new breakthrough and fit a dynamic driver capable of delivering incredibly rich bass into the sleek, compact form factor once only attainable with a smaller driver. Additional features include:

• Superior Sound Quality: The Second Generation Dynamic MicroSpeaker delivers detailed, warm sound with enhanced bass.
• Color and Style: Blue, Pink, Black, and Red create a personal fashion statement for any user.
• Isolation from Background Noise: Unique Sound Isolating technology prevents outside noise from interfering with the user’s listening experience.
• Superior Comfort and Flexibility: The included Shure fit kit provides interchangeable earphone fit and cable options that deliver unmatched personal customization.

"Shure has been committed to delivering the gold standard in premium personal listening since we introduced our first consumer earphone in 2002," said Scott Sullivan, Shure's Senior Director of Global Product Management. "We knew that we'd created the next fan favorite when we saw the overwhelming SE115 enthusiasm at CES and Macworld, home of the most discerning and savvy audio fanatics."

Pricing and Availability

Priced at $99.99 retail [$119.99 MSRP], the SE115 Sound Isolating Earphones are now available for purchase on the Shure website, www.shure.com, as well as through select retail partners worldwide.

SOURCE Shure Incorporated