Samsung Launches BEAT Edition Music Phones

February 16, 2009 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of two BEAT Edition mobile phones, the Samsung BEAT DJ and Samsung BEAT DISC. The BEAT Edition mobile phones are a perfect combination of touch-screen technology, incredible sound and beautiful design. The Samsung BEAT DJ and Samsung BEAT DISC truly set a new standard in Samsung’s music phone line up.

Both BEAT Edition handsets are designed to satisfy all music lovers, offering the latest mobile audio technology wrapped up in beautiful designs inspired by iconic jukebox imagery. Add to that an intuitive UI with a touch screen and users will have more fun than ever with their music.

Running Samsung’s intuitive DISC User Interface, both phones come fully loaded with Bang & Olufsen audio technology as well as advanced music application for finding, purchasing and recommending music.

“The Samsung BEAT Edition handsets will take music on mobile phones to a whole new level of quality and exciting user experience,” said JK Shin, Executive Vice President and head of Mobile Communication division in Samsung Electronics. “With amazing sound quality and advanced music application, the BEAT Edition handsets will appeal to a growing base of consumers that want to consolidate their music playing devices without compromising on style, function and experience.”

Samsung BEAT DJ

The Samsung BEAT DJ allows everyone to be a DJ. With its BEAT DJ application & DISC UI, users will be able to add their own voice and sound effects to their favourite songs. With the phones’ full-touch technology and BEAT DJ application, users can also ‘scratch’ the records on the super clear 2.8” AMOLED display to create their personal music. With 50MB of on-board memory - expandable to 16GB with the micro SD card slot - there’s plenty of room to let the musical imagination run wild.

Making music is only part the story. The Samsung BEAT DJ is also equipped with built-in real stereo speakers - powered by B&O’s ICEpower amplifier– which sound as good as they look, producing a deep rich bass and crystal clear treble.

Samsung BEAT DISC

The Samsung BEAT DISC combines the functionality of a slide-out keypad with the engaging user experience of a touch-screen device.

The Samsung BEAT DISC boasts the same B&O ICEpower amplifier as the Samsung BEAT DISC as well as the class-leading music recognition, tagging and recommendation application, making it the perfect choice for mobile music lovers.

Get in touch with Samsung Mobile! Learn more about the BEAT Edition and their other products and solutions at www.samsungmwc.com.

SOURCE Samsung Electronics Co., Ltd.