Apex Digital Expands its Line of Digital Cameras

June 2004 - Apex Digital Inc., one of America's leading sellers of DVD players, is expanding its popular line of digital cameras with the addition of four new models to meet the needs of a wide range of consumers, announced the company's Steve Brothers. The cameras will be available at retailers across the country this summer.

The FunStyle 1350 Digital Camera is a great pocket digital camera for photographers of all ages. All users need is 2 "AAA" batteries to begin taking high-resolution digital snapshots that are stored directly on the camera's 64 MB of internal memory. There's no additional memory cards to buy – this camera has everything needed to start taking great digital pictures immediately. The camera is available in blue or orange. Suggested retail price is $29.99.

The BC-2100 Binocular/Digital Camera combines a high-resolution (2.1 Megapixel) digital camera with a full featured pair of high-powered binoculars (10 x 25 power). For photos, the camera boasts a whopping 8X optical zoom capability. The camera's built-in 8 MB memory allows users to start taking pictures right out of the box. The Secure Digital (SD) external memory slot provides the option of adding up to 512 MB of additional photo storage capacity Additionally, the binocular/camera includes a self-timer that gives users 10 seconds to get in their own pictures. The BC-2100 is compatible with nearly all recent Windows Operating Systems. Suggested retail price is $99.99.

The DSC-3500Z Digital Camera's 3.0 Megapixel resolution allows users to capture crisp, clear images of their memorable events and share them right away. The camera's 3X optical zoom helps the photographer get close to the action while its built-in 16 MB memory allows one to start taking pictures right out of the box. The camera also has digital zoom capabilities up to 4X. The Secure Digital (SD)/MultiMedia Card (MMC) slot provides the option of adding up to 512 MB of additional photo storage capacity. It also includes a built-in flash and the ability to capture video clips (with sound). The included software makes the DSC-3500Z compatible with nearly all recent Windows Operating Systems. Suggested retail price is $149.99.

The DSC-4500Z Digital Camera includes all of the features of the features and functions of the 3500Z, but boasts a resolution of 4.0 Megapixels for even more detailed photos. Additionally, the camera includes a self-timer that lets the user get in on their own pictures. The DSC-4500Z is compatible with nearly all recent Windows and Apple Mac Operating Systems. Suggested retail price is $179.99.

"Apex is focused on bringing the widest selection of products to our customers in any given category," said Brothers. "Our philosophy is to do that with reasonably priced products that don't sacrifice any of the quality, functions or features our customers have come to expect from Apex products. With these new additions to our growing line of digital cameras we're delivering the high-end features and ease of operation consumers want at attainable prices."

Other members of the Apex Digital family of digital cameras include the DSC-3000 (MSRP $99.99).

For more information about Apex Digital Inc. go to www.apexdigitalinc.com.

SOURCE Apex Digital