Adobe Photoshop Elements Now Available

Photo Enthusiasts Applaud Powerful Tools, Intuitive Interface, And Affordable Price
April 2 -- Adobe today announced immediate availability of Adobe Photoshop Elements. Based on Adobe Photoshop software, the world-standard image editing solution, Photoshop Elements is a new addition to the Adobe family of digital imaging products which gives amateur photographers, hobbyists, and business users a powerful yet easy to use digital imaging solution at an affordable price.

Adobe Photoshop Elements software has been eagerly anticipated by customers and industry observers since its introduction in February. Prior to shipping, Photoshop Elements was selected by imaging editors and writers from among hundreds of other products on display at PMA 2001 to receive one of the prestigious "Innovative Digital Product Awards" from the Digital Imaging Marketing Association, a section of PMA. Digital hobbyists and enthusiasts from all fields have also offered early praise for the software's powerful blend of functionality and usability.

"Digital cameras are all the rage, but a digital camera alone can only get you so far. The next step is optimizing or adding effects to images, and for that purpose, Photoshop Elements is the ideal software," said Mikkel Aaland, photographer, writer, Web producer, and the author of six books. "It is so accessible and unintimidating. It meets the needs of digital photographers at an unbelievably reasonable price."

"New help features like Recipes, the Quick Start Screen, context-sensitive Hints, visual Filters and Effects Palettes, online Help and Tutorials all help 'coach' users to complete their tasks. Yet, you can still tell that Photoshop Elements is built on the software that set the standard for digital image editing. The combination of world-standard digital image-editing tools complemented with tons of innovative and useful new features make Photoshop Elements the all-in-one tool for getting the most from digital photographs," said Gregory Georges, photographer, digital artist, and author. "With Photoshop Elements, the learning curve isn't steep," said Walt Bobrowski, scientific imaging professional for a major pharmaceutical company. "It's great for anyone who is just being introduced to digital imaging."

"I'm no computer genius, but Photoshop Elements makes me look like one," said Steve Wojnarski, a UPS driver whose favorite hobby is digital imaging. "The average user, equipped with a digital camera, some PhotoCDs, and Photoshop Elements, can achieve amazing results."

For more product information and customer quotes, please visit our Web site at www.adobe.com/elements.

Pricing and Availability
Adobe Photoshop Elements software for Windows(R) 98, 98 Release 2, ME, 2000, Windows NT(R) 4.0, and Macintosh OS 8.6, 9.0, 9.0.4 and 9.1 is now available in the United States, Canada, and Europe for an estimated street price of $99 (U.S.) for all platforms. In the United States and Canada, registered users of any version of Adobe Photoshop LE, PhotoDeluxe(R), or selected competitive digital imaging software products are eligible to receive Photoshop Elements for $69 (U.S.) if purchased through Adobe Direct or a $30 (U.S.) mail-in rebate if purchased in the United States or Canada. Photoshop Elements is also widely available at major retail stores, catalogs, and online vendors.

French, German, and Japanese versions of Photoshop Elements software also will be available in the second quarter. Information about the other language versions, as well as pricing, upgrade, and support policies for other countries is available on adobe.com. For more information, customers can call 800-492-3623.

SOURCE Adobe Systems Incorporated
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