Activision O2 Action Sports Titles to Be Developed For Wireless Phones

July 29 /PRNewswire-FirstCall/ -- Activision, Inc. (Nasdaq: ATVI), a leading worldwide developer, publisher and distributor of video games and other interactive entertainment products, and JAMDAT Mobile Inc., a leading publisher of entertainment applications and provider of enabling technologies for wireless, today announced that the companies will jointly publish hand-held conversions of Activision's Activision O2 action sports titles games for wireless phones and deliver them worldwide.

Activision O2 titles covered under the exclusive deal include Tony Hawk's Pro Skater 4, Matt Hoffman's Pro BMX 2, Kelly Slater's Pro Surfer, Shaun Palmer's Pro Snowboarder 2, Travis Pastrana's Pro Moto-X and Shawn Murray's Pro Wakeboarding.

"Activision is the worldwide leader in action sports video games and we are delighted to team with them to co-publish titles for wireless phones," said Mitch Lasky, CEO of JAMDAT Mobile Inc. "Quality games and proven brands like Activision O2 will drive the adoption and future success of next-generation wireless entertainment."

The Activision games will be converted for use with multiple global wireless telephone platforms, including Sun Microsystems' J2ME, and QUALCOMM's BREW, using JAMDAT's world-class technology product suite. The games will be optimized to take advantage of the larger, color screens and fast download capabilities of new J2ME -- and BREW -- enabled wireless handsets to deliver an enhanced mobile gaming experience.

"Through our partnership with JAMDAT Mobile we will bring our global success in interactive entertainment to the rapidly emerging wireless market," said Dave Anderson, Director of Business Development and Licensing for Activision, Inc. "JAMDAT's expertise and premier enabling technologies will allow us to deliver compelling wireless games to mobile phone users around the world."

"Activision's action sports games have been tremendously successful, particularly with the youth market where interest in action sports is especially high," added Ben Jones, Vice President of Sales for JAMDAT Mobile Inc. "This demographic is also a key growth market for the wireless industry, and these titles will be drivers of sales and deeper market penetration."