dreamGEAR and 24 Hour Fitness Announce Gaming Partnership

Free 30-Day Membership to National Fitness Club Provided with Purchase of Wii Fit Workout Accessories

December 2009 — National fitness and gaming accessory leaders join forces for the first time to close the gap between virtual and physical workout instruction. dreamGEAR — a leading provider of high-quality and cutting-edge accessories for all video game platforms — has announced an exclusive partnership with 24 Hour Fitness, a national leader in the health and fitness industry, for fitness related video and computer game accessories.

With the purchase of dreamGEAR's 24 Hour Fitness branded accessories and Workout Kits for the Nintendo Wii Fit, consumers will receive a free 30-day membership to any one of the more than 400, 24 Hour Fitness clubs nationwide. Products including this offer will begin in stores the first quarter of 2010.

Inspired by the wide variety of available Wii Fit games, dreamGEAR's extensive collection of accessories and Workout Kits include rechargeable batteries, fitness mats, travel bags, textured socks, protective sleeves and more, all of which maximize the Wii Fit experience. Offering flexibility to personalize workouts and the versatility to exercise at home, these accessories are the perfect complement to training at a 24 Hour Fitness club.

"As video games are increasingly becoming conduits for exercise, our partnership with 24 Hour Fitness, one of the nation's largest chains of exercise clubs, represents the evolution of virtual fitness gaming," said dreamGEAR COO Richard Weston. "dreamGEAR is excited to enter this partnership with 24 Hour Fitness to offer a combination of both companies' high-quality products and services that encourage customers to be active and improve their overall physical fitness."

dreamGEAR accessories and Workout Kits for Nintendo Wii Fit featuring a free 30-day 24 Hour Fitness membership will be introduced at the Consumer Electronics Show Jan. 7 – 10, 2010 and available at dreamGEAR.net, 24HourFitness.com and national retailers in the first quarter of next year.

SOURCE dreamGEAR