FinePix

February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the two newest additions to its popular J-series line-up with the FinePix J20 and J250. With sleek designs and powerful features, the FinePix J20 and J250 are great digital camera options for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

At only 17.4mm thick, the FinePix J20 is the perfect on-the-go camera fitting easily into a shirt pocket or hand bag. Despite its size, the FinePix J20 black metal body houses a 10 Mega Pixel CCD, a 3x Fujinon optical zoom lens and a brilliant 2.7” high resolution LCD which displays images with sharpness and clarity. Not to be outdone, the FinePix J250 boasts a 3.0” high resolution LCD and Fujinon 5x Wide Angle, Optical Zoom (28mm-140mm equivalent on 35mm camera) which makes it easy to capture distant objects or large groups at close range.
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February 17, 2009 – FUJIFILM U.S.A. Inc. today announced the successor to the wildly popular FinePix S1000 with the introduction of the FinePix S1500.

Ideal for advanced amateur photographers who are looking for an affordable, SLR-styled digital camera, the 10-MegaPixel FinePix S1500 is wrapped with an eye-catching black casing and has a Fujinon 12x optical zoom (33mm-396mm equivalent) offering great range and flexibility. Building on the legacy of Fujifilm’s S-series digital cameras, the FinePix S1500 includes Fujifilm's Dual Image Stabilization and SR Auto (Automatic Scene Recognition).

Automatic Scene Recognition

SR Auto (Automatic Scene Recognition) enables the FinePix S1500 to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the S1500 will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease. Read more

February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

Fashion Meets Technology

Boasting a high resolution 2.7” LCD screen, this 10 Megapixel camera is available in three hot colors - pink, orange and black – and has a Fujinon 3x optical zoom lens. The FinePix Z30 is also designed for ultra-portability making this the ideal camera for the fashionista on-the-go. Like its predecessor the Fujifilm Z20, the Fujifilm Z30 can Face it, Blog it and Roll it. Users can Face It with Fujifilm's innovative Face Detection Technology with Automatic Red Eye Removal for capturing the ultimate group shots; Blog it with the innovative Blog Mode, making it effortless for social-media-savvy users to post pictures and videos to personal profile pages, blogs and video sharing websites or simply to e-mail to friends; and Roll it with the Successive Movie mode that allows users to create 60 second movie clips. Read more

February 17, 2009 – Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members.

Life-Proof

The 10-Megapixel FinePix Z33WP is available in three striking colors – green, pink and black – and is ready for any adventure including underwater activity up to approximately 10 feet (3M)! A 2.7”, 230,000 dots resolution LCD screen – the largest of any Z-series camera yet – and Fujinon 3x Optical Zoom lens allows for a clearer view of those not-to-be-missed moments on the beach, on the ski slopes, hiking in the mountains or boating at the lake. It’s also perfect for everyday activities in the rain, the pool or any other place you might think twice about taking a conventional digital camera. Read more

February 4, 2009 – Following the long line of award-winning F-series models, FUJIFILM U.S.A., Inc., today announced its latest and greatest, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Combining the 12-MegaPixel, Super CCD EXR with a powerful Fujinon 5.0x wide angle optical zoom lens and a larger 3.0" high-resolution LCD, the FinePix F200EXR is Fujifilm's most advanced compact digital camera yet.

First announced in September 2008 on the tenth anniversary of Fujifilm’s FinePix cameras, Super CCD EXR is a revolutionary new sensor developed in the rigorous pursuit of high image quality.

“There is strong demand in the digital camera market to increase the number of pixels on a sensor, which, all too often, is used as a convenient yardstick for image quality,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “Consumers have realized there’s more to a good picture than just the number of MegaPixels, and with our Super CCD EXR sensor we prove that true image quality is about a combination of many factors like tone, hue, color fidelity, dynamic range, sharpness, and resolution – all brought to life vividly in the FinePix F200EXR.” Read more