Final Cut Pro

June 22, 2011--Apple on Tuesday announced Final Cut Pro X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac App Store for $299.99.

"Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "We have shown it to many of the world’s best Pro editors, and their jaws have dropped."

"I’m blown away by what Apple has done with Final Cut Pro," said Angus Wall, Academy Award-winning film editor. "Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details."Read more

Creative Production is in the Cloud

This year's NAB gave us two "Ah Ha" moments.

First, there are no real centralizing movie, TV show production enclaves anymore.

The industry may make its money on good ideas creatively executed, but the industry's spirits rest in huge – and we mean huge – storage libraries spread around the country, around the globe.

But before we discuss what was new, better, ready for use tomorrow, we need to do a little clean-up from the first two days.

The Other Tools

Previews – Like showing the previews of an upcoming movie, Apple showed off the very best features of the newest version of Final Cut Pro which will be available later this summer. Source - Apple

Apple, in their typical fashion, showed without showing the next generation of Final Cut Pro.

They called it a sneak peek because even though it has been rebuilt from the ground up, it shows that the fruit company is going to continue to be a big player in professional content production. Read more

February 10, 2009—JVC Professional Products Company today formally announced the GY-HM100 ProHD camcorder, the industry's first professional hand-held model to record files directly to solid state media in the native format of Apple's Final Cut Pro™ editing system. For the first time, recorded material can be edited directly from the solid state memory card, dramatically reducing the amount of time required to edit programs together. The camera met with rave reviews when it was previewed at the Final Cut Pro User Group SuperMeet at Macworld in January.

“Traditionally, camera manufacturers have designed their products expecting NLE vendors to conform to proprietary or generic file formats resulting in an extra and often time consuming step when preparing to edit,” said Craig Yanagi, National Marketing Manager for Creation Products at JVC. “Files created in the GY-HM100 can be edited immediately without conversion. It's truly the first camcorder designed for post production.”

With the development of the new GY-HM100 ProHD camcorder, JVC offers versatility, quality and value in a hand-held, professional 3-CCD format that is both easy to use and on par with broadcast cameras. The GY-HM100 delivers amazing high-bandwidth recordings at 1080p, 720p and 1080i on affordable and widely available SDHC Class 6 memory cards and is sure to cause waves in the industry. Weighing a mere 3.1 lbs, the GY-HM100 packs performance and features which until now were found only in larger, more expensive models. Read more