Zoobee Introduces Learn-to-Tell-Time Watches for Children

Feb. 11, 2002--Specialty watch designer and manufacturer, Zoobee Inc., introduces Learn-to-Tell-Time watches for children. Zoobee Learn-to-Tell-Time watches feature easy-to-read numbers on the face, colorful easy-to-see hands, scratch-resistant casing, and a durable band. New packaging provides tips to help kids learn to tell time.

"Our Learn-to-Tell-Time watches fill a niche in the consumer and educational marketplace," said Billy Darnell, Zoobee president and CEO. "The colorful, fun designs capture a child's imagination and stimulate their desire to learn."

Darnell got the idea for Learn-to-Tell-Time watches when he discovered that many elementary school teachers continue to use paper plates with cut-out clock hands to teach this concept to students.

Also this year, watch for Zoobee characters to pop-up on Murray children's bikes, party accessories, and plush toys.

Quick tips for parents
Parents should work with children to learn to tell time at age 5-8. To begin, explain the watch face to your child: the hour hand is short and thick, the minute hand is long and thin, and the second hand is the thinnest and fastest. The large numbers represent the hour and the small numbers represent the minute.

Next, explain how the watch measures time: it takes 12 hours, or half a day, for the hour hand to travel around the watch face. The hour hand's first trip around the watch is a.m., or morning, and the second trip is p.m., or afternoon and evening.

After your child understands the concept of whole hours, explain the minute hand. The minute hand travels around the watch face once per hour, or every 60 minutes. Discuss the use of 5, 10, 15 minute (quarter-hour), and 30 minute (half-hour) increments. Help your child visualize this concept by cutting a pie or a pizza into halves, fourths, sixths, and twelfths.

Follow-up with a discussion of the second hand, reinforcing that 60 seconds equals one minute.

Encourage your children to practice telling time by keeping a schedule of their daily activities.

About Zoobee
Founded in 1994, Zoobee is a Dallas-based specialty watch designer and manufacturer. Available in more than 1,000 locations around the world, Zoobees are quality wristwatches that combine the public's interest in conserving wildlife and its desire for trendy timepieces. Adult watches feature exclusively licensed photography by wildlife photographer Art Wolfe, and children's watches feature original illustrations of loveable animal characters. Zoobee also operates a custom division to design and produce watches for major retailers and individual corporations. Recent projects include limited edition watches for the 2001 Bloomingdale's catalog benefiting the World Wildlife Fund, the 2001 Neiman Marcus spring catalog, the 2001 Macy's Thanksgiving Day Parade, and Southwest Airlines. Zoobee is proud to donate a percentage of every sale to the World Wildlife Fund to support conservation. Learn more at www.zoobee.com.

SOURCE Businesswire

Family | FromtheWire

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