Teddy Ruxpin Returns to Enchant a New Generation of Children

June 23, 2005 -- Teddy Ruxpin, the world's first animated storytelling toy, will once again captivate children with his love of adventure, learning, imagination, and friendship. To mark Teddy Ruxpin's return, parents, collectors and gift-givers can reserve their very own Limited Edition Teddy Ruxpin, starting July 1, through an exclusive pre-sale opportunity at www.teddyruxpin.com. During the pre-sale event, 100 lucky participants will also be randomly selected to receive a special autographed Teddy Ruxpin by the toy's original creator, Ken Forsse.

"We are proud to offer Teddy fans the opportunity to be one of the first to receive this endearing toy," says Ed Hames, president of BackPack Toys International, Ltd. "Although there are other interactive toys on the market, there is no substitute for Teddy Ruxpin and his library of songs and adventures. In fact, we've already received countless emails from people anxiously awaiting Teddy's return and we're excited about providing them the opportunity to secure a Teddy this holiday season."

Hailed as a timeless toy that has helped shape today's playthings due to its intuitive design and outstanding play value, Teddy Ruxpin came to life as his eyes and mouth moved in perfect sync with every adventure he told. Today, Teddy Ruxpin boasts the latest technology and easy-to-use controls that have been perfectly designed to accommodate small hands. Teddy Ruxpin will come packaged with three adventures programmed on a child-friendly, durable, Adventure/Song Cartridge that enables Teddy to come to life. Also new and included with Teddy Ruxpin are three beautifully illustrated storybooks and accompanying read-along/story-songbooks. Four additional Adventure Packages, to be sold separately, will also be released this September.

Fans, parents, gift-givers and friends are invited to reserve their Limited Edition Teddy Ruxpin starting July 1 on www.teddyruxpin.com during this exclusive presale event. Teddy Ruxpin will be available for the same price that he was sold for in 1985 - $69.99 (MSRP).

SOURCE BackPack Toys International Limited