New Technology Makes Dogs and Cats Glow In The Dark

February 6, 2006 - "We've got a runner!" That's what dog owners say when they spot a frisky pooch that's bolted from home. Now 'runners' will be easier to spot after dark--and much safer from the risk of being hit by a car--thanks to technology developed by Elam USA, a world leader in electroluminescent (EL) technology. That's because Atomic Products, the premier manufacturer of fun and exciting illuminated merchandise for people and their pets, is using Elam USA's patented LyTec® glowing wire to make brilliant products for cats and dogs that truly stand out.

Atomic's pet products include glowing collars and leashes available in a variety of colors and styles, and The Amazing Cat Toy From Mars, which puts a bright new spin on the old ball of yarn. They're all waterproof, cool-to-the-touch, powered by tiny replaceable batteries, and rugged enough to handle even the most rough-and- tumble pets. For added safety and fun, they can even be set to blink or glow continuously.

The Amazing Cat Toy From Mars was recently recognized by Pet Business Magazine during the 38th Annual Pet Industry Christmas Trade Show with the Industry Recognition Award. This award is presented to deserving manufactures that make a significant impact in the industry with their product.

"Pet owners are always interested in new products that protect, entertain, or comfort their four-legged family members," says Douglas Grabe, Managing Director of Atomic Products. "Our colorful, glowing pet products are some of Atomic's best sellers, and Elam USA's LyTec® electroluminescent technology is one of the reasons. Competitors can't match Elam's industry-leading brightness, durability, flexibility, and value. We're very excited to be working with Elam USA to bring pet owners the most innovative glowing safety and play products."

In addition to illuminated collars, leashes, and clever pet toys, Atomic Products makes flip-flops, sunglasses, necklaces, and bracelets that rely on electroluminescent wire technology. Elam USA has been Atomic Products' exclusive supplier of electroluminescent wire for three years. Atomic Products has doubled its demand for electroluminescent wire annually, and this year expects to use some 500,000 meters of Elam USA's LyTec® wire in blue, green, pink, purple, and red.

"Atomic Products conceives and creates some of the most exciting electroluminescent merchandise on the market," says Avi Timor, President of Elam USA. "Their offerings are excellent examples of how our LyTec® wire adds immense value and appeal to a wide variety of consumer products, and can make cash registers glow."

Elam USA's LyTec® was invented by former Intel scientists. They created a revolutionary process for continuous electroluminescent illumination that radiates in all directions from a highly flexible, durable wire. The world standard for EL wire, LyTec® is used by first responders in limited-visibility emergency situations; is integrated into several top-selling toys; and is built into products for the sporting goods, clothing, and art and entertainment supply industries, among others.

For more information about Elam USA or its LyTec® products visit Elam USA's Web site, www.ElamUSA.com.

SOURCE Elam USA