New ‘Miffy’ Character Toys

This colorful, sturdy new line of wooden toys is based on the classic storybook character ‘Miffy’. The Miffy Clock/Puzzle ($25 retail) comes with the book, Tell Time with Miffy, and is also a stacking puzzle. The Miffy Pathfinder ($15) captivates toddlers while encouraging logical thought process and problem solving. It can be used standing up or on its side. The Miffy Sailboat ($20) is a combination pull toy and rocking toy. Its sail puzzle develops eye-hand coordination, color and size sequence. Miffy toys are now available at Target.com and FAO Schwartz. They are designed for children ages 2-5.

Internationally renowned, Miffy is an adorable white rabbit whose simple stories, vivid colors, and bold outlines have enchanted children for almost 50 years. Written and illustrated by Dick Bruna, “Miffy and Friends” books have been translated into 40 languages and have sold more than 85 million copies worldwide. Her all new 3D animated television series is one of Noggin’s most popular morning shows.