TomTom Unveils TomTom GO

March 2004 – Personal navigation became accessible for everyone today with the introduction of TomTom GO, a breakthrough all-in-one car navigation device from TomTom. TomTom GO integrates TomTom’s award winning personal navigation software into a portable cable-free design that fits in any briefcase, handbag or backpack. TomTom GO features a significant advance in design to become TomTom’s most accessible solution yet for all types of car drivers. It does not matter whether you are using a car for work, pleasure or running day-to-day errands.

“With TomTom GO, we have set an entirely new standard in what consumers can expect from personal navigation, by delivering the easiest to use and most accessible car navigation solution ever,” said Jocelyn Vigreux, President of TomTom. “TomTom GO can be easily transferred from one car to another and features state of the art technology and stylish design.”

Easy To Install and Use:
TomTom has leveraged its expertise in navigation solutions to make TomTom GO the easiest to install and easiest to use navigation device. TomTom GO fits easily into the included car mounting kit, which is simply mounted on a car windshield or dashboard. It could not be easier to use, consumers can install their desired maps and be ready to navigate immediately. Once the maps are installed, users will enjoy full door-to-door navigation capabilities, color 3D navigation views, as well as voice-guided instructions.

By using TomTom GO’s unique touch screen activation there is no hassle with multiple buttons or extra hardware when calculating routes. The touch screen is completely intuitive and a route can be planned with just a few taps on the screen. At the end of the trip, simply turn TomTom GO off with the click of one button and pack it away for portability. There has never been a faster or easier way to navigate to desired destinations.

Uninterrupted Navigation:
Using the latest hardware and software available on the market, TomTom GO features a built-in GPS receiver that provides unprecedented new levels of satellite navigation. For the first time ever in such an affordable all-in-one navigation device, TomTom GO will feature Assisted Satellite Navigation. Assisted Satellite Navigation will provide virtually uninterrupted navigation in tunnels and urban canyons.

Sleek Design:
An increasing number of mobile people want more than just state of the art technology, design is just as important as functionality. With TomTom GO, TomTom has mirrored this trend and carefully crafted an ergonomically designed product that is compact, stylish and unobtrusive, in whatever car you drive.

Personalize Your TomTom GO:
Taking the design element a step further, TomTom GO can be personalized to ensure it complements all cars. Style conscious consumers can choose from several different colored front plates to accessorize their navigation solution. The front plates will be available from most retailers and from the TomTom online webstore.

New Wave of Personal Navigation:
TomTom GO provides up to 5 hours of constant navigation, powered by its Lithium-ion battery. TomTom GO is the only all-in-one navigation system that can offer this level of battery operation, effectively eliminating the need for loose power cables.

TomTom GO features a 3.5” transflective display screen that gives clear visibility with either direct sunlight or low light conditions. TomTom GO also features TomTom’s unique 3D and top down view that makes the navigation experience more true to life and interactive than many built-in car GPS systems. The intuitive interface is focused, extremely legible and omits extraneous details.

TomTom GO’s enhanced CD-quality speaker volume provides crystal clear sound that allows you to hear the voice instructions above the noise of the engine.

Professional Docking Kit:
TomTom GO can be further enhanced with the addition of the professional docking kit. This kit is intended for professional car accessory installers and allows a direct connection from TomTom GO to the vehicle’s power, optional external GPS antenna and audio system. With this kit TomTom GO’s clear voice instructions can be heard over the vehicles built in audio system while the background music is automatically muted. It is designed to be stylish and convenient; therefore it does not require any additional visible wiring to a vehicle.

“Our goal is to make car navigation so accessible that there is a car navigation device in every hand and every car,” concluded Vigreux. “The launch of GO solidifies TomTom’s position as offering the most comprehensive set of navigation devices available on the market. In order to maintain this position, we will remain fully committed to the PDA market and will continue to release new versions of our award-winning TomTom Navigator software for the Pocket PC and Palm platforms. With this broad product range, we feel we are well poised to strengthen our leadership position in the fast growing market for personal navigation, offering different solutions to different consumer groups.”

Pricing and Availability:
TomTom GO will be available in June at major retailers. Pricing details will be announced at the time of availability in the United States. More information is available at the TomTom website at www.tomtom.com.

SOURCE TomTom

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