Reason Products Unveils Industry's First Truly Wireless Mobile Headset

March 19 /PRNewswire/ -- Reason Products today announced Unleash a unique wireless headset that requires no cords -- even for charging. Unleash's sophisticated design and technology lets mobile phone users leave their power cords at home, enjoy almost two more hours of talk time than what today’s Bluetooth headsets offer, and recharge their units with standard AA batteries. Unleash is designed for mobile phone users who want the convenience of wireless without compromising on sound quality or battery power.

Unleash uses patented technology that is up to five times more power efficient than other wireless technologies. When fully charged, the headset gives users up to four hours of talk time and seven days of standby time. Unleash is expected to sell for $99.00, which can be almost $50.00 less than its nearest competitor. It offers better performance than 900 Mhz headsets and is a more cost-effective alternative to Bluetooth headsets.

CellStar, a leading provider of value-added logistics services and products to the global wireless communications industry, will be the first to market with the Unleash wireless headsets. Both parties expect Unleash to be on dealer and retail shelves throughout the U.S. by Summer 2003.

"Unleash is a real breakthrough in wireless headset technology compared to what's available today -- it's lightweight, works with virtually all handsets, can be recharged by using batteries instead of a wall plug-in, and is very affordable," said Chris Smith, senior vice president and general manager of U.S. region, CellStar. "CellStar's many carrier customers and thousands of independent retail stores nationwide will find Unleash to be a hot consumer item, driving sales and incremental profits from their accessory product lines."

The Unleash headset and base are stored and charged in a small stylish carrying case, powered by four AA batteries. No outlets are required. This unique packaging is about the size of a sunglass case and can slip easily into any suitcase, purse, briefcase or pocket.

"We took the meaning of wireless a step further with Unleash by not requiring an AC power cord for charging," said Rod Rougelot, President of Reason Products. "We think this will be a welcome relief to business and leisure travelers who often find themselves miles from home without their charger and not able to use their phone. Our portable charging case, stable connections, optimal talk times and aggressive pricing will have people jumping into the wireless world sooner than they thought possible."

Unleash utilizes Near Field Magnetic Wireless Technology, powered by Aura(TM), to create an efficient, low-power communications channel. Users of the Unleash headset will have a secure, safe and reliable accessory that is interoperable with other wireless standards -- including TDMA, CDMA and GSM.

For more information on Unleash, visit www.reasonproducts.com.

Source: Reason Products