Motorola Gives Consumers Personalization With New Customizable Color Handset

March 18 /PRNewswire-FirstCall/ -- Motorola and Cingular Wireless today announced at CTIA Wireless 2003 the arrival of a new, color screen customizable handset -- the Motorola C350. With mixable ringtones, downloadable wallpaper, screensavers, themes and the ability to change the front and back covers, the Motorola C350 handset offers Cingular customers the latest in fashionable design, personalization features and next-generation technology.

"Motorola understands the consumer's desire to change their mobiles to reflect their personality, their mood or their style," said Joe Woods, vice president product operations, Personal Communications Sector, Motorola, Inc. "With the Motorola C350, we are combining digital and physical customization features with a color screen and delivering it all at a price that makes it accessible to the mass consumer market."

"It's increasingly important we provide our customers with products that can personalize their wireless experience," said Mike Dobbs, vice president of product management, Cingular Wireless. "The Motorola C350 handset and its many personalization capabilities are a great addition to our offerings, and are in line with Cingular's mission to provide products and services that fit the individual needs of our customers."

With this new feature-packed phone, users can naturally extend their personality through music, art and technology. Features are available from Cingular's online portal, My Wireless Window (www.mywirelesswindow.com).

About the Motorola C350 Handset

The Motorola C350 phone delivers:

• Downloadable themes: The Motorola C350 complements your latest look with fun downloadable bundled themes including wallpaper, screensavers and ring tunes that give tribute to your favorite sports teams, movie, music artist and more.
• Built-in games: On the bus? In line at the movies? For those moments of downtime, twiddling your thumbs has taken on a whole new meaning with embedded games including Astrosmash, MotoGP and Snood21
• Polyphonic speaker/downloadable music: The Motorola C350 lets you download melodic ring tones that sound like the real thing, thanks to the polyphonic speaker. And if you're musically inclined, you can get creative and re-mix your own unique tunes with the MOTOMixer.
• Chat messaging/Internet access: The chat messaging feature on the model C350 lets you talk to your friends in real-time without having to say a word, while the C350's Internet access capability, powered by GPRS, puts movie times, sports scores, restaurant options and much more at your finger tips.
• Changeable front and back covers for a small package: When your moods change, so can your phone -- with the C350's optional changeable front and back covers. With a mini candy bar design and a weight of less than 3 ounces, the Motorola C350 fits in a purse, pocket or backpack.
• Network, subscription and SIM card or service provider dependent feature. Not available in all areas.

Source: Motorola, Inc.; Cingular Wireless

Web site: http://www.cingular.com/
http://www.mywirelesswindow.com/