Logitech Showcases Line of Mobile Phone Headsets at CTIA

March 17, 2003 - Logitech is showcasing its line of mobile phone headsets at CTIA Wireless 2003. The stylish headsets, designed to stay put, be comfortable, and serve a variety of individual needs, will be featured in the Brightpoint booth # 4031. All of these products are available for distribution through Brightpoint by calling 800-952-2355 or by calling Logitech at 800-231-7717. The MSRP for these products range from $14.95 to $39.95, and are currently available to consumers online at www.logitech.com and in major retail outlets. Through months of customer research, Logitech developed a variety of products that maximize the comfort, fit and usability of hands-free mobile phone devices. This research identified three main mobile phone headset user profiles – teenagers, family connectors and road warriors. Each profile uses mobile phones differently, and in turn has unique needs when it comes to mobile phone headsets.

Most teenagers use mobile phones to stay in constant contact with friends, and keep family up-to-date on their ever-changing schedule. They want headsets that are not only comfortable, but make a style statement. Popular choices among this group are the Logitech Over-Ear Blue and Over-Ear Red mobile phone headsets, with their cool colors and soft gel touch. The call answer button makes it a snap to quickly answer incoming phone calls, and at a MSRP of only $24.95 – it is definitely within their budget.

Family Connectors use their mobile phone as a multi-tasking tool. This group might use the phone while commuting to and from work in order to follow-up on voicemails, schedule doctor’s appointments for the kids, or catch up with friends. They need headsets that are easy to deploy and sound great while driving. A popular choice for this group is Logitech’s Mobile Earbud Premium or the Mobile Earbud Retractable headset – both offer cable management, so cords won’t become tangled, and a patented FlexLoop cushion that keeps the earbud in place, making it a comfortable fit in any ear. The call answer button allows the family connector to instantly answer incoming calls, without the distraction of picking up the mobile phone.

Road warriors use their mobile phone for business purposes. Sound quality is extremely important to them, since they often times need to make business calls from noisy environments, such as an airport or city street. Logitech’s Mobile Earbud Miniboom headset offers a premium noise-canceling microphone, retractable cord, and belt clip – this headset is always in arm’s reach, making important business calls sound crisp and clear.

“Different people use their mobile phones for different reasons,” said Ray Weikel, director of product marketing for Logitech Audio Business Unit. “Logitech is making it possible for them to chose a mobile phone headset that works for them. “The teenager likes the cool colors; the road warrior wants a noise canceling microphone; and the family connector wants something that is easy to deploy, yet still sounds great. As a result of our research, we’ve got something for everyone.”

For more information visit www.logitech.com.

SOURCE Logitech